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Manager, Brand

2 weeks ago

Central Singapore CapitaLand Full time

About Us

CapitaLand Group (CapitaLand) is one of Asia’s largest diversified real estate groups. Headquartered in Singapore, CapitaLand’s portfolio focuses on real estate investment management and real estate development, and spans across more than 260 cities in over 40 countries.

**Job Description**:
The Manager, Brand & Marketing will oversee and lead all execution of the Marketing strategies and action plans in the Singapore Cluster. He or she will undertake the market research to understand consumer trends and preferences, create marketing strategy, control marketing budgets, oversee the creation of marketing materials and perform all other relevant tasks essential for improving the cluster and its properties’ awareness and branding among consumers. He or she will report directly to the Country Director, Sales & Marketing.

Job Responsibilities
- Conceptualise Marketing Calendar and campaigns, and perform in-house campaign management and optimisation
- Assist to drive brand awareness via digital marketing channels and generate direct leads and revenue for the booking engine
- Report and review marketing campaigns’ performance with internal stakeholders -Maintain brand website and relevant in-language sites to ensure contents are accurate and updated
- Execute content and photo updates on brand website
- Execute brand level activations in accordance with brand signatures
- Work with vendors and Procurement to create marketing gifts in accordance with brand signatures to facilitate top of mind recall
- Work with agencies to develop creative materials, templates and collaterals for events, programming and partnerships
- Manage and execute loyalty programmes for guests and corporate bookers
- Conceptualise and implement loyalty marketing campaigns and initiatives to drive members' acquisition, engagement, and retention
- Support the measurement and analysis of all digital activity and ensure effectiveness & proper usage of analytics data
- Any other ad-hoc duties assigned

**Benefits**:

- Flexible benefits with comprehensive medical coverage for self and family
- Training and development opportunities
- Subsidised rates at Ascott serviced residences
- Strong advocate of staff volunteerism
- Wellness programmes
- Closing Statement:

- At CapitaLand, we advocate fair employment practices, and recruit talents based on merit and fit with our Corporate values. We provide equal opportunity for all qualified persons and build an inclusive workplace regardless of race, gender, age, religious belief or nationality.