Head of Product Marketing

4 days ago

Singapore Thunes Full time

**Context of the role**:
As the Head of Product Marketing in Thunes, you will be responsible for developing and executing product marketing strategies to drive awareness, adoption, and loyalty for our cross-border financial services. This role requires a strategic thinker with a deep understanding of the financial services industry, a passion for technology, and a proven track record of successful product marketing leadership. You will listen to the market, you will be sure that we build a viable and valuable product and you will be responsible for taking the product back to marketplace with the right positioning.

**Responsibilities**:

- Develop and implement the overall product marketing strategy aligned with the company's business objectives.
- Collaborate with cross-functional teams to ensure marketing initiatives are integrated into the broader business plan.
- Lead the development of go-to-market plans for new products and features, ensuring successful launches and adoption in target markets.
- Own ideal customer profiles.
- Conduct market research to identify customer needs, market trends, and competitive landscape.
- Oversee the creation of high-quality marketing collateral, including product documentation, case studies, whitepapers, and web content.
- Work with sales and product teams to bundle and tailor our product and service offerings to meet the specific needs of each customer profile.
- Develop messaging and collaterals that drives up-sell and cross-sell opportunities for our products.

**Requirements**:

- Master's degree in marketing, business administration, or a related field; MBA is a plus.
- Proven experience in product marketing leadership within the financial services or fintech industry.
- Strong understanding of cross-border financial services and global market dynamics.
- Exceptional strategic thinking, problem-solving, and project management skills.
- Excellent presentation, communication, and interpersonal skills.

**About Thunes**

Thunes is a global, fast-growing, and innovative Fintech scale-up that uses technology to disrupt and transform the existing financial system.

We have a strong Mission: to create a better global payments network, and a great Purpose: to connect the world to economic opportunities and address systemic inequality when it comes to financial services.

We are proud to power payments for the world's fastest-growing businesses and work with some of the amazing global brands - from Gig Economy giants such as Uber and Deliveroo and Southeast Asia's super-app Grab, to global Fintech leaders such as PayPal and Remitly.

Our Products help to drastically simplify the Payment integration experience for our customers: with a single, simple connection, businesses and consumers can send payments to - and get paid in - every corner of the world. Instantly.

Thunes is headquartered in Singapore with regional offices in London, Barcelona, Paris, Beijing, Shanghai, Miami, Dubai, Nairobi, Manila and Hong Kong

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