Senior Manager, Product Marketing Apac

Introduction:
The Economist Group is a global media company with a long-standing reputation built on trust and rigour in both the B2C and B2B markets. Dedicated to the pursuit of progress - for individuals, companies and the world - we have a footprint on five continents. We are in the midst of a major company transformation that sees us working together differently, launching new products, services and experiences and rolling out new brands. This is an exciting time to join and help us shape the future.

Currently we are looking for a strategic, data-driven and digital savvy marketing leader to lead the product marketing and audience development function within the Asia team. The role, working alongside key stakeholders in the global product marketing, performance marketing, product and data teams, will be responsible for optimising our products (website, app, newsletters and podcasts), making best use of marketing technologies (Piano, SFMC, Optimisely) and partnering with key platforms (Apple and Google) to ensure we maximise content engagement, registrations and subscriptions to both The Economist and our newest app, Espresso.

Accountabilities:
**How you will contribute**:
Aligned to this, the Senior Manager, Product Marketing Asia reports into the SVP Asia Pacific and partners with key peers in Asia and globally including Senior manager of Growth, Asia, Head of Product Marketing, Head of Performance and Optimisation, Head of Campaigns, Audience Prospecting and Conversion Directors and their respective teams. The role will be based in Singapore.

Working within the Asia team and alongside the product and data teams, your contribution will include:

- Planning and execution of our owned audiences strategy, tactics and budget
- Performance of our product marketing activities against key KPIs such as visits, registrations, registration conversion rates, newsletter sign-ups, newsletter sign-up conversion rates and conversions to subscriptions
- Maximising all on and off-site engagement and conversion among audiences of anonymous users, known prospects, registered users and lapsed subscribers
- Ensuring the experiences we are creating and delivering for our audiences are customer-centric and seamless
- Audience segmentation and personalisation of journeys based upon cohorts of individual audiences such as registered user
- Optimising for SEO, including co-ordination with dedicated SEO agency on APAC performance
- App marketing including dedicated marketing budget and agency

Experience, skills and professional attributes:
**What skills you will need**:

- Results-oriented with P&L ownership mentality
- Ability to work cross-functionally, collaborate, influence and consult with colleagues especially in product and data
- Partnership-oriented with ability to influence stakeholders and agencies
- Stays current on evolving media trends, technology, and competitive landscape to bring opportunities to life
- Ability to clearly and confidently articulate thinking to drive implementation

***
- Extensive B2C (consumer) digital marketing experience
- Hands on product marketing and / or audience development experience, preferably within organisations / agencies that deploy full funnel marketing tactics and channels
- Proven experience working with onsite technologies and testing tools such as Piano and Optimisely
- Proven app marketing experience working with platforms such as Google and Apple
- Proven expertise of optimising for SEO including (preferably) agency management
- Comfortable working within matrixed teams; sense of collaboration
- Excellent quantitative skills and deep experience with Google Analytics, other tracking and A/B testing tools
- Proactive self-starter with the ability to own and manage multiple projects and campaigns from beginning to end
- Strong verbal and written communication skills and a keen eye for details
- Connects to our Group mission and purpose
- Bachelor’s Degree in Marketing or Advertising or other related field is a plus