Director, Global Marketing Procurement Media

3 days ago


Harbourfront Avenue, Singapore Coca-Cola Full time

**Location**: Singapore

**Role Type**: Individual Contributor

**Please note**: This is not a Remote role and will require the individual to be based in Singapore and follow a hybrid work schedule. This is an Individual Contributor role.

**What You’ll Do for Us**:
**Organizational Impact**:

- Remit is ASP and INSWA OUs and is responsible for strategies, processes and workflows, relationships, and results across the total media spend.
- They will represent the broader function of marketing procurement internally and externally to support a progressive, modern, and dynamic approach to business.

**Innovation & Complexity**
- Responsible for inputting into and/or improving upon existing processes and systems using significant conceptualizing, reasoning, and interpretation in a broad, complex and rapidly developing area of strategic importance for growing the TCCC Weekly+ base.
- A strong problem solver and business thinker who will bring to bear multiple strategies and approaches to manage complex issues. Solutions are novel and unique, draw upon best practices and expertise and are made operational in a quick and straightforward way
- Extensively analyzes problems to seek understanding of root causes.
- Able to balance global scale and consistency and the specific needs of the OUs.

**Communication & Influence**
- Strong influencing ability to convince others internally and externally to agree/accept/adopt new concepts, practices, and approaches impacting sub-functional/business strategy.
- Requires ability to communicate with senior leadership on matters of strategic importance.
- Conducts briefings with senior leaders within & outside the job function.
- Working on many highly sensitive negotiations across TCCC stakeholders, senior management and bottling network.

**Leadership Behaviors**
- The ability to build trusted relationships quickly.
- Act Like an Owner: Deliver results, creating value for our brands, our customers, and key stakeholders.
- Inspire Others: Inspire people to deliver our mission and vision, demonstrate passion for the business and give people a reason to believe anything is possible.
- Team Player: Always support the bigger picture.
- Develop Self and Others: Develop self and support others’ development to achieve full potential.
- Drive Innovation: Generate new or unique solutions and embrace new ideas that help sustain our business.
- Able to challenge well and own uncomfortable conversations without alienating partners.

**Primary Responsibilities**
- Lead the negotiation of the commercial terms which deliver the media planning and buying scope for the $200m+ media
- Provide knowledge and media services expertise to leverage spend, increase value, and decrease total cost to serve.
- Ensure that the agency fulfils its duties through performance management routines and use of 3rd parties to validate and benchmark media plan delivery
- Work with the IMX team in OU to assess measurement criteria both for the media inventory purchased and the overall effectiveness of the campaigns e.g. cost, reach, ROI, viewability, brand safety, attention levels
- Develop & lead innovative approaches to sourcing while using analytics and processes to determine scenarios, benefits, risks and change management impact of each of those options.
- Develop and maintain relationships with senior management within the OU to support and enhance the marketing strategies.
- Reach alignment with all stakeholders on positions and achieve mutually beneficial outcomes.
- Alongside the Global Media Tower, contribute to best in class remuneration & ROI models
- Analyze industry trends and evolving technology to proactively identify supply base issues to minimize risk, protect continuity of supply, and exploit emerging opportunities that benefit TCCC.
- Evaluate agency core competencies and competitive positioning using industry research and cost models if appropriate.
- Build central best practice information suite, benchmarking and cost modeling approach and support continuous learning of best practice and ROI.
- Identify, classify, maintain, and protect files, documentation, and sensitive information consistent with record handling and retention requirements.
- Hit all company targets on savings, cash flow, sustainability, and people.

**Qualifications & Requirements**:

- 10+ years of total business experience alongside specific and deep knowledge of the media marketplace in but not limited to the ASP and INSWA markets is strongly preferred
- Knowledge of media agencies, all available media, digital media platforms, ecommerce, retailer media, media planning and buying processes especially digital audience planning and optimization, media audience measurement, 3rd party data, data taxonomy, media benchmarking, digital supply chain and all other associated needs and services pertaining to the effective and responsible planning and buying of media.
- Ability to manage a large and varied portfolio of multi-million-do



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