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Digital Marketing Specialist

3 weeks ago

Bukit Batok, Singapore Smartpaw Full time

**About Us**:
Smartpaw is at the forefront of pet technology, offering innovative solutions that enhance the lives of pets and their owners. We're expanding our marketing team to drive our growth and are looking for a dynamic Digital Marketing Specialist.

**Job Summary**:
**Key Responsibilities**:

- **E-commerce Marketing**:

- Optimize product listings across multiple online marketplaces, including Shopify, Shopee, Lazada, and others, to improve visibility, conversion rates, and sales.
- Manage and optimize online advertising campaigns (e.g., Google Ads, Facebook Ads, marketplace-specific ads) to maximize ROI.
- Utilize SEO best practices to improve organic search rankings.
- **Facebook Ads**:

- Plan, create, and manage Facebook ad campaigns to reach target audiences, generate leads, and drive sales.
- Optimize ad creatives, targeting, and bidding strategies to achieve campaign objectives.
- Monitor and analyze campaign performance, making data-driven adjustments to improve results.
- **Content Marketing**:

- Plan and oversee the creation of engaging content that supports marketing goals, including blog posts, product descriptions, and social media updates.
- **Analytics & Reporting**:

- Use data to drive marketing decisions, track performance, and refine strategies across all channels.
- Regularly report on key metrics, providing insights and recommendations to improve overall marketing effectiveness.
- **Affiliate Marketing**:

- Support in managing affiliate partnerships to boost sales.

**What You'll Need**:

- **Proven experience**: At least 1 year of experience in a digital marketing role, with a strong understanding of digital marketing principles and best practices.
- **A passion for pets**: A genuine love for animals and an understanding of the pet industry.
- **Excellent communication skills**: Strong written and verbal communication skills, with the ability to create engaging and informative content.
- **Data-driven mindset**: Experience using analytics tools to track performance and optimize campaigns.
- **Creativity and initiative**: The ability to think outside the box and come up with new and innovative ideas.
- **Team player**: A collaborative spirit and the ability to work effectively with others.

Pay: $2,300.00 - $3,000.00 per month

**Benefits**:

- Dental insurance
- Employee discount
- Health insurance

Schedule:

- Monday to Friday

**Experience**:

- E-Commerce: 1 year (preferred)

Work Location: In person