
Digital Marketing Specialist
2 weeks ago
**What you’ll do**
- **Content Creation**: Develop compelling content for websites, blogs, social media, and marketing materials.
- **Search Engine Optimization (SEO)**: Perform keyword research, on-page optimization, and backlinking activities to enhance website visibility on search engines.
- **Paid Advertising (PPC)**: Manage paid search campaigns (e.g., Google Ads, Bing Ads) and social media advertising, including campaign setup, ad targeting, and optimization.
- **Website Management**: Collaborate with web developers to update website content, maintain website functionality, and ensure alignment with marketing campaigns.
- **Analytics and Reporting**: Track website traffic, campaign performance, and relevant KPIs using analytics tools. Analyze data to identify trends, optimize campaigns, and generate reports for insight sharing.
- **Market Research**: Conduct market research and competitive analysis to stay informed about industry trends, target audiences, and competitor activity.
- **Budget Management**: Assist in managing marketing budgets and ensure effective allocation of resources.
- **Collaboration**:Work closely with other departments, including sales, product development, and design, to ensure consistent messaging and successful outcomes.
**What you’ll bring**
- Experience or interest in the automotive industry is a plus.
- Expertise with Google Analytics and other web analytics tools.
- Excellent written and verbal communication skills.
- Data-driven mindset and ability to translate data into actionable insights.
- Ability to work independently as well as collaboratively within a team.
- Good knowledge of search and social media advertising, programmatic advertising and content conceptualization and production would be an advantage.
Pay: $3,500.00 - $4,500.00 per month
**Education**:
- Local Polytechnic Diploma (required)
**Experience**:
- Social media management: 1 year (required)
- Local Polytechnic Diploma: 1 year (required)
- Digital marketing: 1 year (required)
Work Location: In person
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