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Revenue Analyst

2 weeks ago

Singapore SHERATON TOWERS SINGAPORE HOTEL Full time

**Analysing and Reporting Revenue Management and eCommerce Data**
- Compiles information, analyses and monitors actual sales against projected sales. Extracts and analyses data in order to draw viable/actionable business conclusions.
- Identifies the underlying principles, reasons, or facts of information by breaking down information or data into separate parts.
- Generates and provides accurate and timely results in the form of reports, presentations, etc. and serve as primary source for majority of reporting and analytical needs of the Revenue Management and eCommerce teams.
- Analyses period end and other available systems data to identify trends, future need periods and obstacles to achieving goals.
- Observes, receives, and otherwise obtains information from all relevant sources. Updates market knowledge and aligns strategies and approaches accordingly.
- Explores opportunities that drive profit, create value for clients, and encourage innovation; challenges existing processes/systems/products to make improvements.
- Escalates technical questions relating to the reservations, eCommerce and property management systems to the correct support desk in a timely manger

**Revenue Management**
- Utilizes Marriott’s revenue management systems and tools to ensure that revenue and profit are maximized.
- Manage room authorizations, rates and restrictions (e.g., group ceiling maintenance, forecast book maintenance, etc.)
- Assists with account diagnostics and monitoring transient and group inventory to ensure straight-line availability.
- Assists with system maintenance including but not limited to, inputting rate hurdles, monitoring forecasted demand, updating group forecasting and running daily system checks.
- Monitors the compliance with and participation in company promotions and eCommerce channels. Checks distribution channels for hotel positioning, information accuracy and competitor positioning.
- Assists in the preparation of competitive analysis and other supporting documents for Sales Strategy Meetings.

**eCommerce**
- Positions the hotel’s websites as the priority channel of electronic distribution, and to optimize the hotel’s overall digital presence.
- Ensures accuracy of the content and presentation on the websites, as well as third party portals, directories and websites where the hotel is listed and/or distributes inventory.
- Maximizes revenue from SEO and other performance marketing activities based on hotel business priorities and marketing plan.
- Responsible for driving room revenue using Paid Search Optimization and running online campaigns via third party vendors including PLUS, Expedia TravelAds etc.
- Reviews the ranking of the hotel website on search engines, and update the hotel website with relevant search terms and adequate keyword frequency to ensure that the hotel website gets the best possible natural page rank in the languages available.
- Updates and optimizes meta descriptions and tags.
- Solid knowledge of analytics tools (e.g., Google Analytics, PLUS Platform)