Senior Manager
6 days ago
COMPANY DESCRIPTION
National Gallery Singapore is a leading visual arts institution which oversees the world’s largest public collection of Singapore and Southeast Asian modern art. Situated at the birthplace of modern Singapore, in the heart of the Civic District, the Gallery is housed in two national monuments - City Hall and former Supreme Court - that have been beautifully restored and transformed into this exciting 64,000 square metre venue. Reflecting Singapore’s unique heritage and geographical location, the Gallery aims to be a progressive museum that creates dialogues between the art of Singapore, Southeast Asia and the world to foster and inspire a creative and inclusive society. This is reflected in our collaborative research, education, long-term and special exhibitions, and innovative programming. The Gallery also works with international museums such as Centre Pompidou, Musée d'Orsay, Tate Britain, National Museum of Modern Art, Tokyo (MOMAT) and National Museum of Modern and Contemporary Art, Korea (MMCA), to jointly present Southeast Asian art in the global context, positioning Singapore as a key node in the global visual arts scene.
In 2020, the Gallery was the only museum in Southeast Asia that received a ranking in The Art Newspaper’s annual global survey of attendance at art museums, taking 20th place. It was the first museum in Asia to receive the Children in Museums Award by the European Museum Academy and Hands On International Association of Children in Museums in 2018. The Gallery also won the awards for “Best Theme Attraction” at TTG Travel Awards 2017, “Best Attraction Experience”, “Breakthrough Contribution to Tourism” and “Best Customer Service (Attractions)” at the prestigious Singapore Tourism Awards in 2016 for its role in adding to the vibrancy of Singapore’s tourism landscape.
We offer job opportunities in our dynamic organisation. Working at the Gallery enhances and cultivates your love for the arts, and offers you a chance to be part of the Gallery's vision.
**OUR PEOPLE**
At National Gallery Singapore, we develop cultural leaders who make the world better. Our people are united by a shared belief in the power and necessity of art, and work together to create meaningful experiences for our visitors.
DESIGNATION : Senior Manager (Integrated Marketing)
RESPONSIBILITIES
- Lead, develop and execute digitally focused CRM initiatives to help the Gallery scale towards mass-personalisation marketing, similar to an E-commerce business.
- Develop a segment marketing strategy and implement initiatives to drive engagement and visitorship amongst segments; with a focus on digital touchpoints and online marketing to achieve brand awareness and visitorship targets, both locally and internally.
- Develop and execute institutional branding campaigns.
- Develop and execute media events such as press conferences and familiarisation tours. This includes the development of press releases and media advisories, as well as the crafting of story angles for different types of media.
- Identify and develop strategic partnerships for the promotion and marketing of the Gallery including lifestyle, E-commerce and other relevant organisations.
- Support Business Development, Partnership Development or other key functions with marketing and communications related matters.
- Manage marketing budget and track campaign effectiveness.
- Work closely and effectively with PR, digital marketing and social media agencies; as well as internal and cross-functional team members.
QUALIFICATIONS
- Undergraduate degree in a relevant discipline including coursework in marketing and business communications.
- Relevant experience in public relations and working with media.
- Familiarity with the tourism industry, arts or cultural organisations an advantage.
- Prior proven success in project management.
- Exceptional interpersonal, organisation, analytical skills as well as effective oral and written communication skills.
- Ability to work in a complex and demanding environment with a high level of attention to detail.
- Effective time management skills.
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