Content Specialist

3 days ago

Singapore KAROOOOO MANAGEMENT COMPANY PTE. LTD. Full time

We are a world-leading smart mobility SaaS company with over 2,000,000 subscribers across 23 countries and we are looking for a Content Specialist to join our team. Our teams are collaborative, vibrant, and fast-growing and all team members are empowered with the freedom to influence our business with ideas that drive innovation and efficiency.

**Responsibility**:
**Develop Compelling Case Studies**
- Conduct in-depth customer interviews to uncover comprehensive use cases and operational insights.
- Analyze customer data to extract key metrics demonstrating the ROI of our solution.
- Craft persuasive narratives highlighting customer challenges, our tailored solutions, and measurable operational improvements.

**Create Engaging Customer Communications**
- Product updates and new feature announcements
- Best practices and tips for maximizing solution benefits
- Industry trends and valuable insights

**Generate Diverse Marketing Collateral**

Develop a wide range of product and solution-focused content, including:

- Concise one-pagers and comprehensive brochures
- Compelling website copy
- Thought leadership articles positioning our brand as an industry authority

**Cultivate Media Relations**
- Build and nurture relationships with key industry media contacts, journalists, and influencers.
- Secure valuable media coverage and thought leadership opportunities.

**Ensure Brand Consistency**

Review and refine key communications to maintain a cohesive brand voice across all channels.

**Requirements**:

- Strong writing skills and exceptional command of English language, with the ability to simplify complex ideas.
- Proficient in interpreting and analysing key metrics to extract insights.
- Prior experience working with B2B products, either in a software or non-software context, is preferred.
- Strong team player, capable of collaborating across different departments and stakeholders.
- Meticulous in reviewing and refining content to ensure accuracy and clarity.

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