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Apac Field Marketing Manager

3 weeks ago

Singapore GTN Asia Financial Services (Pte) Limited Full time

Ocean Financial Centre, 10 Collyer Quay, Singapore 04, Singapore Permanent

**The Role**:
Working closely with the APAC CEO and regional sales team, the Field Marketing Manager ensures that APAC Marketing and Sales are partnered and aligned as true commercial function on the key activities needed to deliver the region’s sales and business targets.

This role will closely collaborate with the Centre of Excellence team to leverage central processes, resources, and expertise to drive scale. This role will localise and execute integrated campaigns and content to meet the unique needs of APAC markets. Working across all demand generation channels and supporting your region's group brand penetration and recognition strategy. This includes working with press and industry analysts and regional partners as well as collaborating with the extended GTN team responsible for client onboarding, management, and success.

**Key Responsibilities**:

- Define and execute the APAC Field Marketing strategy for GTN’s existing products and services
- Build an appropriate mix of integrated campaign tactics, including content marketing, events, round tables, digital outreach, webinars, telemarketing, social media, etc., to deliver the regional campaign goals within the budget allocation.
- Identify top market opportunities by segment in the region, using segment marketing strategy as a starting point
- Increase customer base reach and engagement in your region by working with the regional sales organisation
- Study industry trends and win/loss analysis to identify opportunities to either reconnect lost opportunities or create net new prospect conversions
- Manage pre-and post-event marketing for tradeshows, seminars and all demand generation campaigns
- Focus on Demand Generation Performance (MQL, SQL, Accretive Value)
- Report on KPIs, track results, manage the lead qualification and handover process to Sales
- Manage budget for campaigns at the regional level and provide monthly budget plans and forecasts

**Requirements**:

- 5+ years’ experience in B2B Marketing, preferably in Field Marketing and Demand Generation
- Experience within B2B Software and/or Financial Services technologies (FinTech) is preferred
- Experience creating and executing integrated marketing campaigns using tactics that include white papers, case studies, webinars, digital advertising, and social media
- Familiar with marketing automation platforms and CRM systems (Marketo, Eloqua, HubSpot, Pardot, Salesforce )
- Ability to create sales enablement and marketing content for campaigns from concept to execution to measurable results
- attention to detail, an eye for graphics and writing skills to do so
- Great customer communication and interaction skills.
- Self-motivated and fully autonomous team player who enjoys working collaboratively and seeing a piece of work through to completion.
- University or Polytechnic degree in digital
- Fluent in English. Good command of other Asian languages is an advantage