Online Marketing Specialist, Strategy

2 weeks ago

Singapore Shopee Full time

DepartmentMarketing- LevelExperienced (Individual Contributor)- LocationSingaporeOur Marketing teams conceptualise and implement go-to-market activities to achieve increased usage and visibility. The Regional Marketing team is responsible for in-app campaign planning, product marketing, partnerships and content strategy to drive acquisition and engagement. The Regional Brand and Growth Marketing team covers all aspects of online and performance marketing, which involve tracking and measuring data to better reach our users. Our local marketing teams work closely with the regional teams to localise and adapt strategies to increase brand awareness and acquisition in each market. Browse our Marketing team openings to see how you can make an impact with us.
- Understand the full-funnel solutions from Online Marketing, including but not limited to user acquisition, user re-engagement, search, branding and lead generation
- Drive market-leading ROI and analyze the optimal mix of digital campaigns to achieve KPIs through data-driven recommendations
- Keep track of online campaigns’ efficiency and actively provide ideas and solutions for continuous improvement
- Support on OM budget & projection model enhancement
- Support adhoc request and analysis that may be initiated from local or regional marketing teams

**Requirements**:

- Bachelors’ degree in business administration, business analytics or other quantitative majors
- Strong analytical skills with high proficiency in Excel
- At least 1 year of hands-on experience with major online marketing channels
- Ability to communicate and articulate insights and ideas in a clear and succinct manner
- Ability to collaborate with stakeholders from across levels, including senior leaders
- Ability to analyse data and derive insights that drives key business decisions
- Ability to thrive in a dynamic and collaborative environment and manage multiple projects
- Working knowledge of paid media analytics, tracking and reporting platforms
- Good to have: SQL and/or Python and experience building dashboards

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