Online and Offline Marketing Manager

5 days ago

Singapore PRIVATE LABEL DERMA LAB PTE. LTD. Full time

To ensure success as an online and offline marketing manager, you should have in-depth knowledge of digital marketing strategies, excellent project-management skills, and advanced knowledge of social media trends. A top-class online and offline marketing manager drives sales by evaluating current market trends and creating specialized campaigns for associated target groups in the training and beauty industry.

**Responsibilities**:

- Meeting with the sales and marketing team to discuss marketing strategies.
- Designing and implementing online marketing strategies across all digital platforms.
- Managing the company’s social media platform and web advertising.
- Developing social media strategies.
- Identifying the latest trends and technology within the industry to develop economic growth in various divisions.
- Analyzing site traffic including click navigation, shopping patterns, and purchase conversion.
- Assessing the online user experience and developing strategies to increase NPS.
- Maintaining customer communications with weekly reports, news articles, and industry guides.
- Monitoring and maintaining the media budget.
- Preparing and presenting digital marketing reports.

**Requirements**:

- Bachelor’s degree in marketing, communications or related field.
- Previous experience as an online and offline marketing manager.
- In-depth knowledge of digital marketing techniques.
- Experience with social media networking and advertising.
- Knowledge of digital marketing tools, SEO best practices, and brand exposure techniques.
- Excellent communication skills.
- Good interpersonal skills.

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