Content Marketing Specialist

1 week ago

Singapore ComfortDelGro Engineering Pte Ltd Full time

Company

ComfortDelGro Engineering Pte Ltd

Designation

Content Marketing Specialist

Date Listed

12 Feb 2025

Job Type

Entry Level / Junior Executive
- Intern/TS

Job Period

Immediate Start, For At Least 6 Months

Profession

Marketing / Public Relations

Industry

Others

Location Name

Braddell Road, Singapore

Address

Braddell Rd, Singapore

Map

Allowance / Remuneration

$800 - 1,000 monthly

Company Profile

ComfortDelGro Engineering Pte Ltd (CDGE), a wholly-owned subsidiary of ComfortDelGro Corporation a leader in the automotive industry for over 40 years. CDGE provides a comprehensive range of automotive services for taxis, private cars, and commercial vehicles. In addition, it is the exclusive distributor for KYC Electric Commercial Vehicles, Volvo Bus & Parts, Davanti Tyres for passenger cars and Duraturn Tyres for commercial vehicles.

Operating from five workshops across Singapore, CDGE services more than 100,000 vehicles annually including taxis, private cars, commercial vehicles and buses.

In support of Singapore Green Plan 2030, CDGE plays an active role in promoting sustainable transportation solutions. Through the establishment of the CDGE Academy in collaboration with TÜV SÜD PSB in 2021, CDGE is focused on upskilling its technicians and those in the industry, particularly in the areas of electric vehicle maintenance and technology.

**Job Description**:
**Content Marketing Specialist (Automotive Industry)**

Are you creative, fun-loving, and passionate about storytelling? Do you thrive on crafting engaging content and collaborating with people? If so, we want YOU on our team

Join us today and bring stories to life

What You’ll Do:

- ** Content Creation and Storytelling**:

- Develop high quality content tailored to the automotive audience, including blog posts, social media posts, videos, and case studies/testimonials.
- Write product-focused content highlighting features, benefits, and innovations of vehicle or services.
- Create engaging stories around the brand’s history, customer success stories, and the future of automotive technology.
- ** Automotive-Specific Strategy**:

- Research industry trends, customer preferences, and competitive insights to shape content that positions the brand as a leader in the automotive market.
- Develop content strategies to target different customer segments (e.g., Fleet managers for vehicle sale & fleet maintenance, Luxury car owners for car servicing).
- ** Social Media Engagement**:

- Develop and execute social media campaigns to engage target audience and drive brand awareness.
- Utilize platforms such as Facebook, Instagram, Tik Tok, YouTube, and LinkedIn for targeted campaigns, including live streaming and video marketing.
- ** Collaboration and Coordination**:

- Work closely with internal teams to align on content goals.

**Who You Are**:

- A creative thinker with a passion for storytelling.
- A strong writer with an eye for detail.
- A digital-savvy marketer who understands audience engagement.
- A team player who loves working in a collaborative environment.

**Key Performance Indicators (KPIs)**:

- Increased social media followers and engagement rate
- Growth in leads generated through product-specific content

**Key Deliverables**:

- Min. 8 videos in a month

**Why Join ComfortDelGro Engineering (CDGE)?**

At ComfortDelGro Engineering, you won’t just learn—you’ll **gain hands-on experience, innovate, and grow** Work alongside **industry experts** who will mentor you every step of the way, helping you **build a strong, impactful portfolio** for your future career.

Application Instructions

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