Content Marketing Specialist
4 days ago
**The Role**
As content marketing specialist, you will work closely with the founders in this small, close-knit team to introduce businesses to the future of financial automation with Bluesheets, and driving our business forward by growing traffic.
Our team fosters a culture of open communication, cross-functional teamwork and a strong sense of ownership. This means you will have a lot of autonomy on how you reach targets but have the support of a collaborative team behind you
**Your responsibilities will include**:
- Developing and executing a results-driven, multi-platform communications strategy and plan in line with corporate and brand direction to drive traffic, engagement, leads, sales and customer retention.
- Being customer-obsessed and ‘in the know’ for how to best reach and communicate with our key customer segments; Food & Beverage, Hospitality and Accounting SMEs.
- Developing and managing successful digital marketing activities, including creating and automating campaigns for EDM, copywriting for our blog, developing a content stream for social media and more.
- Executing digital marketing, social media and channel partnerships to grow our audience and organic traffic and supporting users through the funnel with engaging content.
- Aligning closely with product and customer success teams to keep your finger on the pulse of our users’ pain points, and develop a framework to engage with them.
- Tracking effectiveness of various campaigns and course-correcting using a data-driven approach.
- Generating engaging content for thought leadership pieces, websites, social platforms and marketing collateral.
**Ideal Profile**
- You have 2+ years of experience (including internships) in B2B (or SaaS) copywriting or content marketing.
- You’re comfortable with the tools required for running the campaigns and writing content.
- You have experience creating and launching creative campaigns with a track record of ROI.
- You’re passionate about improving ways of working for our users and making real-time data accessible to everyday businesses.
- You are hungry for growth - the kind we measure and the kind that propels you forward as our company grows.
- Prior content design or web design experience a plus.
- Prior experience in B2B organic social media is a plus.
**What's on Offer?**
- Join an AI/ML based FinTech startup and work within a huge, growing industry of Financial Digital Transformation.
- Fast track career growth while enjoying lots of ownership and autonomy in your work.
**About us**
Bluesheets is on a mission to bring the most innovative, time & cost saving technology to everyday businesses with our machine-learning and AI-powered system. We’re a revolutionary financial data platform that sits in-between business and accounting systems, automates manual data entry and brings financial transparency to organizations.
**Ref: C4U6IS3B2Q
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