Marketing Content Specialist

5 days ago

Singapore Ksisters Full time

We are looking for a creative and strategic Marketing Content Specialist to join our dynamic team. In this role, you will be responsible for creating engaging social media content, managing brand presence for our clients, and overseeing the collaboration with user-generated content (UGC) creators and key opinion leaders (KOLs). Additionally, you will play an integral part in supporting our brands across various digital platforms, including Shopify, ensuring all marketing efforts align with overall business objectives.

**Key Responsibilites**
- **Social Media Content Creation**:
- Plan and develop a content calendar for Ksisters social media platforms tailored to the needs of brands in the Skincare (Young & Mature), Makeup and Fashion industries.
- Oversee content filming and photography, ensuring all visuals align with brand guidelines and resonate with the target audience.
- Work closely with Senior Assistant Marketing Manager to produce on-brand content for social media, blogs, and digital campaigns.
- **Brand Representation**:
- Act as the face of the content for brands under our management, representing their values and vision through engaging and authentic content.
- Collaborate with marketing team to ensure the messaging and tone of content align with the target market’s expectations.
- **UGC and KOL Management**:
- Manage the acquisition, selection, and engagement of user-generated content (UGC) to boost brand awareness and community engagement.
- Work with KOLs (Key Opinion Leaders) to create and manage collaborations, partnerships, and campaigns that elevate brand presence and drive engagement.
- Develop and nurture relationships with UGC creators, influencers, and KOLs to ensure high-quality, consistent content output.
- **Backend Work & Shopify Management**:
- Support the team with backend tasks, including managing product listings, updating content, and ensuring the smooth functioning of Shopify stores.
- Track and report on the performance of digital campaigns and suggest improvements based on analytics and feedback.

**Requirements**:

- Proven experience in a similar marketing role, with a strong focus on content creation and social media management.
- Video content creation and editing skills.
- Proficiency in Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro).
- Comfortable in front of the camera and confident in representing brands.
- Strong understanding of social media platforms (Instagram, Facebook, YouTube, TikTok, etc.) and digital marketing trends.
- Experience managing user-generated content (UGC) and influencer/KOL collaborations.
- Familiarity with Shopify, including content management, product listings, and reporting tools.
- Excellent communication, organization, and project management skills.
- Ability to work in a fast-paced, collaborative environment and handle multiple priorities simultaneously.
- A passion for beauty, skincare, and parenting products with an understanding of the target audiences.

**Preferred Skills**:

- Knowledge of SEO best practices.
- Experience with analytics tools (Google Analytics, Shopify analytics, etc.).

**Benefits**
- Meal Allowance
- Performance Bonus
- Insurance

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