SEO Content Specialist

**Who We Are**

**What We Do**

We light up the world, literally. Customers have chosen Sunco to provide millions of LED lights and trust us for our exceptional customer service, eco-conscious product expertise, and unmatched value.

**About the role**

The SEO Content Specialist is responsible for driving content accuracy, discoverability, and brand consistency across Sunco's digital platforms. This role focuses heavily on SEO best practices, crafting optimized product titles, metadata, and descriptions, while maintaining up-to-date and conversion-driven content across Shopify, Amazon, and other digital assets.

**What you'll do**
- SEO-Focused Product Copywriting:

- Write keyword-optimized product titles, brief descriptions, and metadata for Shopify, Amazon, and product packaging. Includes SEO research, formatting adherence, and multilingual caution text (provided templates).
- Content QA Across Platforms:

- Shopify & Google Metadata:

- Write, optimize and maintain metadata for Shopify listings, including SEO descriptions for Google search previews. Update comparison charts with new SKU data.
- Alt Text for Shopify Blocks:

- Create SEO-optimized, descriptive alt text for all images in Shopify Enhanced Brand Content (A+), improving accessibility and search performance.
- Amazon & Shopify Listings Maintenance:

- Write product titles and bullet points using structured templates and keyword research. Review listings against product documentation to ensure accuracy and keyword integrity.
- Voiceover Copy for Product Videos:

- Draft engaging voiceover scripts for product videos using ElevenLabs, ensuring tone and clarity align with brand standards.
- SEO Research for Blog Content:

- Conduct keyword and topic research for blog articles, providing foundational SEO insights and content outlines for Sunco’s editorial strategy.
- Amazon Comparison Chart Accuracy:

- Audit and update Amazon comparison charts to ensure all SKUs are included, correctly formatted, and keyword-aligned.
- YouTube Content Maintenance:

- Ensure YouTube descriptions, product links, and video titles remain accurate and optimized for discoverability.
- New Product Naming:

- Generate on-brand, SEO-friendly product name suggestions for new product launches.
- Negative Customer Experience (NCX) Monitoring:

- Monitor Amazon listings for patterns of negative customer feedback (e.g., low ratings, recurring complaints), flag high-priority issues, and suggest copy or content updates to reduce friction and improve clarity.
- Product Manual, Listing Asset, and Spec Sheet Revisions:

- Review and revise product manuals, Spec Sheets, and LIsting Assets for grammar, clarity, accuracy, and alignment with updated product specs and branding guidelines.

**Qualifications**
- 3-5 years of relevant experience in SEO content writing or digital marketing.
- Preferably with ASO (App Store Optimization) experience
- Strong SEO and content writing skills, with a focus on technical content such as case studies, white papers, product descriptions, blog posts, and landing pages.
- Proven experience creating SEO-optimized content for e-commerce websites or digital platforms.
- Native-level English fluency with exceptional grammar, syntax, and clarity in written communication.
- Deep understanding of search engine algorithms and the ability to adapt to frequent changes in SEO trends.
- Proficiency with SEO tools such as Ahrefs, SEMrush, Google Keyword Planner, or similar platforms for keyword research and performance tracking.
- Familiarity with platforms including Shopify, Amazon Seller Central, Figma, and ElevenLabs is a plus.
- Strong knowledge of SEO best practices, including keyword research, metadata structuring, and on-page optimization.
- Experience with content QA processes, CMS platforms, and metadata management is highly preferred.
- Highly detail-oriented, with excellent organizational skills and the ability to manage content across multiple channels.
- Capable of juggling multiple projects and meeting deadlines in a fast-paced, collaborative environment.
- Self-starter with a proactive mindset and excellent verbal and written communication skills to work effectively across cross-functional teams.

**Additional Requirements**
- Availability to work 8 AM to 5 PM Pacific Time zone
- Reliable internet access and a private remote workstation.

**How to apply**

**Job Type**:Remote (International Contractor)

**Compensation**: starting at $9 per hour, depending on experience

**DISCLAIMER**:This is not necessarily an exhaustive list of all responsibilities, duties, skills, efforts, requirements, or working conditions associated with the job. While this is intended to accurately reflect the current job, management reserves the right to revise the job or to require that other or different tasks be performed as assigned.

Sunco Lighting Inc. provides equal employment opportunities to all employees and applicants for employment and complies with Ban the Box l