Bitnetwork - SEO Specialist

**Context**:
Davion Labs is an incubator that strives to invest in the ideators, entrepeneurs and builders of the Web3 future, powering their endeavors with the extensive resources and network they need to make their visions a reality.

We aim to innovate and revolutionize the world's financial and social architecture through Web 3.0 and entrepreneurship. With support from Bybit and its ecosystem, we will build fundamentally enhanced crypto protocols by connecting bright minds, providing them with best-in-class resources, and creating research-based knowledge.

Join Davion Labs and work on the newest DeFi innovations, including but not limited to decentralized exchanges, blockchain networks and more. We are looking for an experienced SEO specialist who can independently enhance and improve the online presence of products and projects under Davion Labs on various platforms such as Google, YouTube, Google Play Store, iOS App Store and more.

**Your Role**:

- Enhance and improve our organic online presence, rankings and traffic through various platforms like Google, Yahoo, Bing, YouTube & other social platforms.
- Some ASO knowledge would be a plus for optimization on Google Play Store and iOS App Store.
- Review, audit and consistently monitor our content and assets, including landing pages, main website, app store releases, 101 blog content, banners, video descriptions and more.
- Identify key market trends and opportunities with SEO research to create exposure and drive user traffic and acquisition along with the content team.
- Manage keyword research to optimize existing content and discover new opportunities.
- Work with product and tech teams in understanding the positioning of the product and align on growth metrics.
- Effectively use SEO tools like Similarweb, SEO Moz, Ahrefs, SEMRush, Screamingfrog etc. to identify technical issues & opportunities.
- Identify influential websites including news sites, high profile blogs and forums for brand tie-ups/content exchanges/backlinks.
- Organize work on SEO campaigns with external parties such as blogger outreach, forum engagement, broken link building, and paid ASO
- Gather insights and measure the effectiveness of on-site and off-site SEO activities.

**Your Craft**:

- Bachelor’s degree in English, Journalism, Marketing, Advertising/ Media or equivalent.
- 2 - 3 years of experience in SEO campaigns.
- Knowledge in finance/trading or crypto would be an advantage.
- Experience and knowledge in on-page optimization, off-page link building, keyword research, social media buzz, working knowledge of HTML and CSS, and technical web analysis.
- Expert knowledge of Google products such as Google Analytics, Search Console, and Keyword Planner.
- Solid English written and verbal communication skill is a must, fluency in Chinese would be a plus but not mandatory.
- Quick thinker, detailed oriented, organized and consistent in delivering on deadlines.