Regional Marketing Specialist

2 weeks ago

Singapore BRUNEL INTERNATIONAL SOUTH EAST ASIA PTE. LTD. Full time

**The Role
The purpose of this role is to support the local marketing and communication needs of Brunel’s Singapore and South East Asia operations by helping to implement the region’s marketing and communication strategy, responding to emerging marketing support requests, coordinating local components of broader marketing initiatives, and collaborating with the organisation’s Australasian and global marketing teams to ensure that the brand is executed to a high, consistent standard across all outputs.

This role operates closely, and at times interchangeably, with other positions within Brunel’s regional Marketing teams. While autonomous in some functions, it is essential that this role’s responsibilities are delivered in a cohesive and team-focused way to ensure the marketing team is capable of delivering the best possible support and outcomes for the organisation’s many functions.

**Job Responsibilities
**1. **General Marketing**
- Work with local stakeholders to identify their needs and propose suitable materials and outputs in line with regional marketing priorities, brand standards and available resources/budget.
- Draft, design and format branded documents and templated materials including factsheets, flyers, country guides and similar.
- Assist with the development and finalisation of proposals, pricing documents and presentations by creating on-brand graphics, page layouts and similar where requested.
- Coordinate the production of printed items including documents, signage and large format print.
- Source, coordinate production and maintain stock of branded merchandise and promotional items.
- Contribute to the development of local and region-wide marketing and communication initiatives.
- Support the marketing department to ensure all branded outputs within the South East Asia region are of a high, consistent standard, aligned with the organisation’s brand standards and characterised by professional visual and written components.

**2. **Digital Marketing**
- Support the creation, assembly and publication of website content to Brunel’s regional websites using the Sitecore CMS, adhering to the organisation’s standards and instructions including suitable SEO configuration.
- Develop a pipeline of content for Brunel’s social media platforms (inc LinkedIn, Facebook and Instagram) to support the organisation’s positioning, create engagement and drive traffic to brunel.net.
- Regularly research, evaluate and implement best-practice social media posting activity, including the use of hashtags, tagging and timing of posts.
- Create suitable templates and resources to support recruitment staff to promote available job vacancies and similar.
- Respond to or redirect inbound queries to suitable contacts within the organisation.
- Gather information and media (photo, video, etc) from internal sources to incorporate into content published via the company’s accounts.
- Review, evaluate and provide commentary on Brunel’s website and social media performance based on relevant data/analytics.

**3. **Events and Internal Communication**
- Support the coordination of internal and external events by contributing to planning, coordinating necessary signage, multimedia, collateral and promotional items; liaising with venues and suppliers; photographing, recording and sharing the outcome.
- Contribute to the planning of internal team events and celebrations.
- Maintain the organisation’s intranet by:
i. Publishing and periodically refreshing relevant information-based pages for staff to refer to for commonly required content.

ii. Ensuring an up-to-date collection of marketing collateral, branded templates and other resources can be easily accessed by staff via the intranet.

iii. Sharing events, celebrations and other local occasions as news items within the Brunel network.

**4. **Contributing to Brunel’s regional and global marketing communities**
- Work closely with Brunel’s combined Asia + Australasia Marketing Team to identify opportunities to collaborate, share skills, adapt existing materials, identify other potential efficiencies in our work, and support the group’s collective goals.
- Collaborate with Brunel’s various global marketing teams and specialists to align local activity, materials and standards with those of the broader organisation; contribute to global marketing discussions and meetings where relevant; and to capitalise on learning and adopting specialised skills which can be used to benefit the South East Asia region.

**What We Expect of You**
- Bachelor’s Degree in Marketing, Advertising or related discipline.
- Minimum 3 years of relevant experience in digital marketing, social medial marketing/advertising role.
- Passion for technology and understanding of the digital space and tools.
- Strong organisation and prioritisation skills.
- Ability to work well in a fast-paced, collaborative environment.
- Strong understanding of Microsoft Office programs and a

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