Executive/senior Executive, Brand

2 weeks ago

Central Singapore CapitaLand Full time

About Us

CapitaLand Group (CapitaLand) is one of Asia’s largest diversified real estate groups. Headquartered in Singapore, CapitaLand’s portfolio focuses on real estate investment management and real estate development, and spans across more than 260 cities in over 40 countries.

**Job Description**:
As a 360° brand guardian, you’ll have the opportunity to build, manage and grow a global brand from end-to-end. You will be required to:
- Support the development and maintenance of brand resources including stories, standards and guidelines, and materials; collaborate closely with corporate departments at HQ and various geographies to ensure requirements are clear and relevant- Engage with other departments and country clusters to drive flagships and brand pilots, as well as provide support for pre-opening properties, such as copywriting of brand collaterals and campaigns- Plan, coordinate and execute brand campaigns and launches, both online and offline, that contribute to the consistent growth of brand value- Serve as brand guardian to ensure alignment of standards and protection of IPs; update, maintain and manage brand guidelines and corporate identities including corporate stationery and internal and external signages- Monitor, measure and analyse the positioning and performance of brands within the company and among competitors to identify opportunities and challenges- Review and manage property images for the Brand Resource Centre and online media library- Manage and upload content on brand website

**Requirements**:
- Degree in Branding, Marketing or Communications- Preferably 2 to 3 years of relevant experience- A can-do attitude, with the ability to work both independently and as a team player- Strong ability to prioritise and multi-task, well-organised and detailed- Flair for writing with good command of English and Chinese languages- Familiarity with design software, photography and videography is a plus

**Benefits**:

- Flexible benefits with comprehensive medical coverage for self and family
- Training and development opportunities
- Subsidised rates at Ascott serviced residences
- Strong advocate of staff volunteerism
- Wellness programmes
- Closing Statement:

- At CapitaLand, we advocate fair employment practices, and recruit talents based on merit and fit with our Corporate values. We provide equal opportunity for all qualified persons and build an inclusive workplace regardless of race, gender, age, religious belief or nationality.

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