Senior Specialist, Local Marketing

2 weeks ago


Singapore Singapore Institute of Management Full time

Senior/Specialist, Local Marketing

**Responsibilities**:
- Develop and execute marketing plans with emphasis on lead generation including, but not limited to, events and content marketing for assigned markets- Develop marketing messages and identify marketing channels for assigned markets- Organise marketing events, manage projects and support recruitment outreach to increase brand awareness and achieve leads targets- Collaborate and manage relationships and partnerships with key stakeholders (internally and externally)- Adopt a data-driven approach to marketing, monitor the effectiveness of marketing campaigns against key performance indicators- Liaise with agency, media houses & vendors in the development and management of advertisements and marketing collaterals for the assigned markets- Manage assigned marketing budgets, and provide management updates and reports

**Requirements**:
- Degree in marketing, communications or business with at least 3 years of relevant work experience- Prior experience in marketing and advertising is a must- Ability to work to challenging deadlines in a fast-paced environment-
- Knowledge of the higher education industry, prior experience in running events and have been in a regional role would be an added advantage- Excellent analytical, interpersonal, organisational and people management skills- Resourceful and meticulous with an eye for details- Results-oriented with multi-tasking capabilities
- Strong communicator with excellent written and verbal communication skills



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