Assistant Manager

2 days ago

Kallang, Singapore Global Eduhub Pte Ltd Full time

This position reports to the Head of Marketing and will be responsible to drive the organisation’s lead generation campaigns for multiple brands. This is achieved through well designed and creative marketing campaigns and initiatives, ensuring cost-effective campaigns and optimal revenue growth.
- Develop an overall lead generation strategy for each brand/centre, including use of suitable lead capture, lead magnets, lead qualification and lead segmentation techniques.
- Plan and execute creative and innovative brand-level and centre-level lead generation campaigns, which ensure a steady stream of incoming qualified customer leads each month for each brand/centre within the organization’s network.
- Create professional, effective landing pages for optimal conversion and track relevant customer acquisition metrics for continual campaign optimization.
- Develop creative ideas for lead magnets and/or promotional campaign mechanisms that appeal to target customers and helps the brand stand out against competitors in a crowded market.
- Maintain monthly calendar of all lead generation campaigns and programmes, both at the brand and individual centre level.
- Use marketing automation techniques to automate processes, and collaborate with internal departments/stakeholders to obtain feedback and improve quality of campaign outcomes.

**Experience & Skills Requirements**
- Degree holder or higher qualification.
- At least 3 years of experience or more in driving lead generation and nurturing campaigns for B2C businesses.
- Deep knowledge and expertise in running and optimizing integrated marketing campaigns, SEM/PPC campaigns across Google/Facebook and also in other relevant offline and online channels.
- Experience in campaign budgeting and metrics tracking, measurement and reporting.
- Understanding of buyer psychology, pricing and discount strategies to maximize lead generation outcomes and eventual sales conversion.
- Expert command of the English language, with a creative mind overflowing with ideas, a keen eye for design & a flair for creating impactful marketing campaigns.
- Expert communication and presentation skills to engage key internal or external stakeholders effectively.
- Team-oriented player with ability to get things done quickly.
- Good project management and time management skills.
- Adaptable and able to work in a fast-paced, dynamic environment.

**Salary**: $4,000.00 - $7,000.00 per month

Schedule:

- Day shift
- Monday to Friday

Supplemental pay types:

- 13th month salary

Work Location: One location

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