Assistant Brand Manager

1 week ago

Tampines, Singapore Nestlé Full time

**Position Snapshot**

Location: Changi Business Park, Singapore

Company: Nestlé Singapore

Type of contract: Permanent

**Position Summary**

Joining Nestlé means you are joining the largest Food and Beverage Company in the world. At our very core, we are a human environment - passionate people driven by the purpose of enhancing the quality of life and contributing to a healthier future. A Nestle career empowers you to make an impact locally and globally, as you are provided with the opportunity to make a mark and stand out, as long as you seek it. With Nestle, you are enabled and encouraged to grow not only as professionals, but also as people.

**A day in the life of an Assistant Brand Manager**
- Effective category and brand management to generate demand and deliver desired volume, share and profit objectives.
- Effective and efficient implementation of category and brand plans (strategic and tactical) to achieve growth objectives. Contribute to implementation of channel-specific activations.
- Drive innovation and renovation activities to support category and brand growth objectives.
- Evaluate marketing plan implementation, I&R launches (including packaging).
- Responsible for developing the brand plan for premium coffee brands (Roastelier, Buondi, Starbucks) and work closely with coffee lead to ensure that it fits into overall category strategy.
- Lead the Integrated Commercial Planning process to define strategic and operational plan to achieve growth and profitability ambition for the category.
- Develop consumer, category, customer and channel insights and provide in-depth category analyses to ensure effective RTM and demand generation to optimize resources.
- Initiate lead generation campaign (AAGR) and conduct post campaign analysis to document learnings.
- Generate consumer, category, customer and channel insights and leverage for campaigns and activations at sites.
- Assets management, implementation and execution across sites for CORE and LTO activation.
- Manage PR/GR in accordance to Marketing Plans.
- Collaborate with sales and supply chain to manage accuracy and growth opportunity within Demand and Forecast.
- Identifying within sales channels - growth and activities on Premium coffee.

**What will make you successful**
- Degree graduate with 3 years’ experience in Consumer Marketing and/or trade marketing, or exhibits strong functional skill.
- Experience in managing a portfolio of FMCG brands, products and projects.
- Managed independently under challenging/demanding market environments to achieve and exceed goals.
- Sales operations experience is an advantage.
- Has experience of working with cross-functional groups.

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