Senior Marketing Specialist

4 days ago

Outram, Singapore Caerus Holding Full time

We are seeking a Senior Marketing Specialist to join our dynamic team and bring a fresh, innovative approach to our portfolio of brands. As the Senior Marketing Specialist, you'll be the driving force behind our cutting-edge marketing strategies and the go-to person for making waves in the industry. You will collaborate with cross-functional teams, including sales, product development, and creative, to achieve marketing objectives and contribute to the overall success of the organization.

**Responsibilities**:
Branding
- Assist Manager to develop and execute comprehensive marketing strategies to drive brand awareness, increase customer acquisition, support business growth, and ensure all initiatives are aligned with brands’ positioning.
- Assist manager with developing brand and marketing proposals for brands under the group - this is not limited to PR Campaigns, Social Media Campaigns, etc.
- Engage media and KOLs through regular PR campaigns. Build and maintain good relationships with the media and KOLs.
- Measure success via post-campaign reporting for all brands under the group.
- Conduct market research and competitive analysis to identify market trends, customer needs, and industry insights, and leverage this information to develop targeted marketing campaigns.
- Collaborate with the product development team to understand product features, benefits, and USPs, and translate them into compelling marketing messages. Digital
- Monitor and analyze marketing campaign performance, track key metrics, and provide regular reports to management, making data-driven recommendations for optimization.
- Identify and evaluate new marketing channels (TikTok) and opportunities to reach target audiences effectively and maximize ROI.

Others:

- Build and maintain strong relationships with external vendors, agencies, and partners to leverage their expertise and resources for marketing initiatives.
- Explore potential partnerships and marketing outreach with external stakeholders
- Consolidation of data for reports and analytics purposes
- Other ad hoc projects assigned by the management and all marketing-related matters
- Stay updated with industry trends, emerging technologies, and best practices in marketing, and proactively share knowledge and insights with the team.

**Requirements**:

- Bachelor's degree in Marketing, Business Administration, or a related field. Prior Lifestyle F&B experience is highly preferred
- Proven experience as a Marketing Executive or similar role, with a focus on strategic planning and execution.
- Strong understanding of marketing principles, market research, and campaign management.
- Demonstrated experience in developing and executing successful marketing campaigns across various channels.
- Excellent written and verbal communication skills, with the ability to create persuasive marketing content.
- Analytical mindset with the ability to interpret data and generate actionable insights.
- Strong project management and organizational skills, with the ability to handle multiple projects simultaneously and meet deadlines.
- Experience in the [specific industry or market] is preferred.
- Team player with excellent interpersonal skills and the ability to collaborate effectively with cross-functional teams.

**Salary**: $3,500.00 - $4,000.00 per month

**Benefits**:

- Health insurance

Schedule:

- Monday to Friday

**Experience**:

- Marketing: 1 year (required)

Work Location: In person

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