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Senior Paid Ads Specialist

2 weeks ago

Outram, Singapore Impossible Marketing Pte Ltd Full time

We are seeking a talented and dedicated **Senior Paid Ads Specialist** to manage and optimize both Google Ads (PPC) and Social Media Marketing (SMM). This role combines data-driven strategy and creative execution, helping brands build a powerful online presence across key social platforms, including Google Ads, Facebook, Instagram, TikTok, and LinkedIn. As a core team member, you’ll oversee all aspects of our clients’ paid ad campaigns, from initial planning to ongoing optimization. Join us and work with some of Singapore's leading brands, driving real impact and growth.

**Why Join Us?**
- **Flexible Work**: Enjoy the option to work from home.
- **Comprehensive Benefits**: Medical and insurance coverage.
- **Professional Growth**: Yearly pay increments and access to both internal and external courses.
- **Extra Leave**: Gain an additional 2 days of annual leave each year.
- **Award-Winning Team**: Be part of an agency chosen by brands like Adidas, CapitaLand, Grab, Lazada, Alibaba, L’Oréal, Hilton, Zalora, and UOB, recognized as the Search Marketing and Lead Generation Agency of the Year.
- **Career Impact**: Work on high-profile brand campaigns across Singapore and Asia as part of our exciting expansion.
- **Corporate Social Responsibility**: As one of the few digital agencies in Singapore dedicated to CSR, our “Project KATE” initiative has supported multiple charities and underserved communities since 2015.

**Social Media Marketing (SMM) Responsibilities**:

- **Campaign Creation & Strategy**: Develop and execute integrated social media campaigns across platforms like Facebook, Instagram, TikTok, and LinkedIn, including budget planning and content ideation.
- **Content Strategy**: Plan and distribute engaging content in various formats, ensuring alignment with each brand’s voice and objectives.
- **Audience Insights & Optimization**: Collect and analyze audience data to create comprehensive reports, refining future campaigns based on specific KPIs.
- **Brand Consistency**: Ensure cohesive messaging across all social platforms by collaborating with internal teams and external partners.
- **Competitive Research**: Monitor competing brands and stay informed about social media trends and tools to ensure we remain industry leaders.
- **Performance Reporting**: Regularly update clients and team members on campaign progress, providing data-driven recommendations to optimize performance.

**Google Ads (PPC) Responsibilities**:

- **Keyword Research & Optimization**: Conduct thorough keyword research, create compelling ad copy, and optimize bidding strategies, conversion rates, and calls to action to drive campaign success.
- **End-to-End Management**: Lead the planning, execution, and management of PPC campaigns, ensuring that goals and timelines are met.
- **Data Analysis & Tracking**: Perform data analysis using tools like Google Tag Manager and Google Analytics, providing insights and actionable recommendations to enhance performance.
- **Monitoring & Reporting**: Monitor keyword costs, split testing, landing page effectiveness, and cost per conversion to continually improve campaign outcomes. Provide monthly reports with data-driven insights and strategic recommendations.

**Additional**:

- **CRM Updates**: Regularly update the company CRM system with campaign progress, client communications, and relevant data.
- **Collaboration & Best Practices**: Collaborate and communicate effectively with team members, sharing paid media best practices and advising on client campaign improvements.
- **Industry Awareness**: Stay up-to-date with industry news, trends, and best practices to continuously improve campaign outcomes.

**Requirements**:

- **Experience**: At least 2 years managing paid ads, or 1 year in a digital agency setting.
- **Skills**: Exceptional client management and communication skills; proficient in written and spoken English.
- **Attributes**: Proactive, responsible, resourceful, with a positive and team-oriented mindset.

Join us and make a direct impact on prominent brand campaigns while building your career in a growth-oriented and socially responsible company

**Job Types**: Full-time, Permanent

Pay: $3,300.00 - $4,500.00 per month

Work Location: In person