Senior Performance Marketing Specialist

2 weeks ago

Outram, Singapore Impossible Marketing Pte Ltd Full time

We are looking for a Senior Performance Marketing Specialist who will take personal responsibility for the success of new and existing clients’ PPC campaigns and make them his or her own. In this position, the Performance Marketing Specialist will be responsible for all tasks related to client’s PPC campaigns including keyword research, conversions rates, bidding strategy, landing page optimization, call to action, ad copy and campaign management.

The Performance Marketing Specialist is required to participate in all aspects of the client’s paid search campaigns, including initial planning, implementation, monitoring, optimization, analysis and reporting. The Performance Marketing Specialist is also responsible for day to day progress of clients’ PPC campaigns and ensuring timely completion and success of related tasks.

**Rewards**:

- High basic salary
- Medical and insurance coverage
- Yearly pay increment
- Additional 2 days of annual leave every year
- Able to attend internal and external courses
- Manage some of Singapore’s biggest brand campaigns
- Work alongside with an award winning team (Winner of Search Marketing Agency Of The Year 2022 & Lead Generation Agency Of The Year 2022)
- A super fun and dynamic company culture
- Work from home / Report to office 3 days per week

**Responsibilities**:

- Keyword research, creating of ad copy, conversions rates, bidding, call to action and campaign management
- Assist with timely planning and execution of PPC campaign
- Analyze keyword costs, split testing, landing pages, cost per conversion and inform management of client opportunities, potential risks, and other key issues
- Data analysis and tracking via Google Tag Manager and Analytics
- Generate monthly reports with data-driven recommendations
- Properly link Ads with Webmaster Tools and Google Analytics
- Proactively contribute to account strategy and provide recommendations to meet clients’ goals
- Maintain knowledge of industry news including best practices

**Requirements**:

- Minimum 2-year Google Ads experience OR 1-year experience in a digital marketing agency environment
- Must hold the relevant Google Ads certifications
- Fluent in written and spoken English
- Great with client management
- Possesses self-initiative, hardworking and responsible
- Resourceful, cheerful disposition with a positive working attitude

**Why Us**:
Voted by Adidas, CapitaLand, Grab, Lazada, Alibaba, L’Oréal, Hilton, Zalora and UOB, we are the winner of Search Marketing Agency of the year 2022. We are also the winner of Lead Generation Agency of the year 2022.

With an ongoing expansion plan, we want to gather the best talents in Singapore and bring Impossible Marketing globally. This means that you get to manage some of the biggest brand campaigns in Singapore and Asia.

In addition, we are probably the only Digital Marketing Agency in Singapore who takes CSR seriously. We launched “Project KATE” back in 2015 and have since supported multiple charity organisations and the less fortunate for free.

**Salary**: $3,500.00 - $4,500.00 per month

**Experience**:

- Google Ads: 1 year (preferred)

Work Location: In person

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