Content Marketing Manager

3 hours ago


Singapore VESYNC (SINGAPORE) PTE. LTD. Full time

**What You’ll Do**:

- **Content Planning**: Develop content marketing roadmaps aligned with each stage of the customer journey, from awareness through consideration, decision, and loyalty
- **Creative Production Management**: Lead the creation of video, graphic, and copywriting content to effectively communicate brand values and stories. Build and maintain a centralized content asset library
- **Data-Driven Content**: Establish content performance evaluation metrics (e.g., view completion rate, engagement depth, conversion contribution) and analyze their correlation with user lifetime value (LTV)
- Take on additional duties and projects assigned to support the team and business objectives

**Who You Are**:

- Degree in Mass Communications, Marketing or equivalent
- At least 3 years of experience in content marketing with a focus on branding and storytelling, ideally including experience in building a brand from the ground up
- Proficient in using data analysis tools for content marketing and SEO
- Excellent English oral and written skills. Additional languages knowledge would be a plus (German, Spanish, French, Japanese).
- An understanding of Western culture is a plus, and familiarity with foreign media and social media platforms is preferred.


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