Editor, T Brand International, Apac

5 days ago

Singapore The New York Times Full time

The

mission

of The New York Times is to seek the truth and help people understand the world. That means independent journalism is at the heart of all we do as a company. It’s why we have a world-renowned newsroom that sends journalists to report on the ground from nearly 160 countries. It’s why we focus deeply on how our readers will experience our journalism, from print to audio to a world-class digital and app destination. And it’s why our business strategy centers on making journalism so good that it’s worth paying for.

**Job Description**:
T Brand is the branded content and marketing unit of The New York Times. We are an enthusiastic team of creatives, writers, strategists, designers, producers, videographers, photographers and developers creating branded content across The New York Times website, social media channels and client owned properties. Our work spans a variety of storytelling formats, including short
- and long-form reported articles, video, audio, interactive data visualizations, animations, VR/AR, events and more. We work with brands to tell stories that matter most in the world.

Based in Singapore, the Editor, APAC on T Brand International will help lead the creative output of content in the region — from brainstorming and conceptualizing creative ideas to answer client briefs to writing, editing and commissioning branded content projects. You will be able to think outside the box, understand client objectives and provide new ideas for a variety of client opportunities.

Specifically, the core tasks of the Editor, APAC include helping lead brainstorms, pitching creative ideas directly to clients, conducting research and interviews, writing, commissioning and editing articles, and seeing projects through the production process. Additionally, you will develop a network of editorial staff and freelance contributors across the APAC region. You will be part of the larger T Brand team based in London, Paris and New York, working on pre-sale and production projects with your colleagues. The Editor, APAC, will report to the Senior Editor, EMEA and APAC, T Brand International, based in London. You will also play a key part in helping to establish T Brand Intl’s presence in new markets, and work with client leads to pitch new opportunities.

Key responsibilities and accountabilities:
- Conceive, write and pitch exciting branded content stories and projects to clients in a variety of verticals, including luxury goods, consumer, automotive, entertainment, financial services, health care, place branding, travel and/or technology.- Help lead the APAC team’s efforts in conceiving creative ideas for client briefs.- Write and edit primary
- and secondary-source reporting and writing for T Brand Studio International projects.- Employ newsroom standards and practices, including conducting on-the-ground interviews, identifying sources, sub/copy editing, proofreading and fact-checking.- Ensure that all branded content produced by T Brand Studio in APAC is in keeping with the values of The New York Times while meeting the client’s strategic aims.- Help develop and train a network of freelance writers (and_/_or editors) from around the APAC region.- Help to identify new business opportunities for The New York Times advertising department, including T Brand Studio in APAC. Work with the APAC client leads in establishing a market presence in new regions, including but not limited to acting as a T Brand ambassador in client meetings.- Proofread creative work or editorial copy written by colleagues across T Brand Studio, including London, Paris and New York.- Actively participate in regular brainstorming sessions and meetings with teams in Singapore London and Paris.- Work collaboratively with colleagues to help finesse and fine-tune ideas in order to develop excellent storytelling and various content capabilities.- Learn and understand the ad products available at The New York Times, so that you are able to provide creative ideas for multiple platforms.- Work with colleagues in NYT’s advertising department to consider our products and content strategies, such as podcasts, and adapt them to fit the international market, particularly in APAC.- Help lead client meetings with sales colleagues to present and pitch editorial findings, content concepts and works in progress, advising clients about the Studio’s best practices and values, and how they serve the client’s aims.- Help educate the sales team in APAC about our creative capabilities, concepts and journalistic approach to storytelling, to help them explain and sell the Studio’s work to prospective clients.

**Experience**:
- Preferably a BA, BS and/or MA, MS in communications, journalism or humanities.- Strong reporting and editing experience in a journalistic role.- Solid digital journalism, writing and editing experience.- Preference for an editor with diverse beat experience in several sectors. This could include business, technolog

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