Regional Assistant Brand Manager

4 days ago


Singapore FINE TODAY SINGAPORE PTE. LTD. Full time

**MAIN PURPOSE**

The Regional Assistant Brand Manager is an active member of Shiseido’s Joint Venture with Fine Today Singapore Pte Ltd. Reporting directly to the Regional Brand Manager, he/she will co-develop APAC region-specific product and communication mixes for 2 Brands Senka & UNO. The team is responsible for driving and delivering product innovation, renovation, brand-led growth projects with a strong focus to win in EC. The role includes visibility to senior stakeholders, he/she will play supporting role to the Regional Personal Care Vice President

**KEY RESPONSIBILITIES
INNOVATION, RENOVATION, BRAND LED GROWTH
- Co-develop integrated product, pack, price and communication mix and trade proposition for mix test/simulated test markets to evaluate market potential for launch
- Work closely with Brand Manager to lead cross-functional teams to drive agreed projects ensuring they are aligned to market requirements and to Global Category Strategy, Brand DNA
- Assist Brand Manager to lead key agenda and white space growth for Total PC category regionally
- Project management to achieve OTIF

CO- LEADS TO BRING THE BRAND DNA TO LIFE AT REGIONAL APAC LEVEL
- Identifies competitor assumptions and responses, Customer/channel priorities, Price/value guidelines, and the optimization of shopper and consumer insight at a regional level and ensures it feeds into the Global Brand Strategy
- Works with 8 Local Affiliates to translate the Brand DNA into Brand Marketing Plans.
- Provides clear execution guidelines to inspire

APAC COMMUNICATION STRATEGY
- Manages the development of regional integrated (360) brand communication and develops communication material across a number of channels. Major focus in Digital and Ecommerce
- OTIF mix delivery in regional master toolkits

KEY INTERFACES
- Reports to Regional Personal Care Brand Manager
- Assists Regional Personal Care Vice President
- Partners with the 8 Local Marketing teams in the APAC cluster
- Partners with the Global Brand Holder team in Japan
- Overall lead for Project Team: Manage cross functional teams such as Ecommerce, Finance, Supply Chain and R&D/Regulatory, to ensure the timely delivery of agreed mix
- Creative agencies, Digital agencies and other 3rd party suppliers: OTIF mix creations

**REQUIREMENTS**:

- Minimum 2-3 years-experience in a Brand Marketing Role within FMCG. Preference for beauty skincare experience and/or Men’s face care & styling
- Experience in Regional or Global Marketing Mix Development for brand(s)
- Experience & knowledge in either of the 2 big clusters (South East Asia INDO/VN/TH or North Asia TW/KOR) SKILLS SET
- Keen eye and passion for beauty / skincare / haircare and brand management
- Interest in developing product concepts, product innovation and brand communications
- Strategic thinking to solve business issues: ability to zoom in and out, sound attention for details with focus on big picture - Growth mindset: Energized to navigate nuances, competitor trends to deliver business growth
- Entrepreneurial mindset: Strong bias for action, embrace start-up mindset in an MNC Joint Venture environment and comfortable experimenting
- Ability to work well with stakeholders of different nationalities, based in different geographies
- Flexibility to travel when required (assuming post Covid)


  • Brand Manager

    1 week ago


    Singapore MMA BRAND SERVICES PTE. LTD. Full time

    **OUR MISSION** Is to shape the future of e-commerce by acquiring great brands and growing them into global, well-loved, and enduring household names. **ABOUT ERGOTUNE** We are a high growth Direct-to-Consumer (DTC) e-commerce start-up located in Singapore. Our mission? Help people create workspaces they actually love spending time in. To achieve this,...


  • Singapore FINE TODAY SINGAPORE PTE. LTD. Full time

    **MAIN PURPOSE** Reporting directly to the Regional PC Director, he/she will co-develop SEA region-specific strategy and communication mixes for the Hair Care Business Unit (Tsubaki, FINO Ma Cherie), as well as to drive new initiatives for white space brand launches. The team is responsible for driving and delivering brand strategy & communication toolkits...


  • Singapore Urgo Medical APAC Full time

    Reporting to the Regional Marketing Manager APAC, the Regional Brand Manager will be responsible for leading the development and execution of marketing strategies for the Chronic Wounds portfolio across the APAC region, grounded in market and customer insights. The incumbent will work independently to execute the brand direction and collaborate closely with...


  • Singapore WORLD MODE SINGAPORE PTE. LTD. Full time

    Our client is an international beauty brand that is rapidly growing. The brand considered to be one of the hottest trend beauty brands, is seeking to hire a Regional Brand Manager to manage Southeast Asia. The individual will be based out of Singapore with the opportunity to travel to other territories of management as required. **Job Description: The...


  • Singapore SWIMFAST AQUATIC GROUP PTE. LTD. Full time

    Close to Tai Seng MRT Station Immediate hiring 5-day work week We are currently seeking a skilled Regional Brand Manager with proven experience in **China and Singapore **to spearhead our brand initiatives and enhance our market presence in these key regions. **Role Summary**:As the Regional Brand Manager, you will be instrumental in shaping and...

  • Brand Manager

    1 week ago


    Singapore MMA BRAND SERVICES PTE. LTD. Full time

    **ABOUT US** Founded by e-commerce experts, Una Brands is on a mission to build a next-generation consumer goods conglomerate focused on Asia Pacific. We acquire, operate and scale businesses with a proven track-record and category-winning brands. We are backed by top-tier institutional investors and business angels to support us on our mission. You will...


  • Singapore 5-HOUR INTERNATIONAL CORPORATION PRIVATE LIMITED Full time

    3 years exp **Roles & Responsibilities** **About the Company**: Introduced in 2004, 5-hour ENERGY® shots rose to become the number 1 energy shot in U.S.A. in just over a decade. The product is a liquid energy shot that provides energy and focus that lasts for hours. With B-vitamins, amino acids, zero sugar and only 4 calories, it is the healthier and...


  • Singapore W. L. Gore & Associates Full time

    Overview Regional Brand Manager - Vascular, Emerging Asia We are looking for a Regional Brand Manager to join our Asia Pacific Marketing Team in Singapore or India who will contribute as a key member of the Emerging Asia Business Team through your subject matter expertise for the ASEAN and India vascular markets, partner with regional sales leadership to be...


  • Singapore W.L. GORE & ASSOCIATES (PACIFIC) PTE LTD Full time

    This role will be located in our facility in Singapore. - Drive regional market and customer assessment, uncover market and competitive insights for segmentation, targeting, positioning, launching, messaging, and inform to implementation of global strategy in region - Define and execute regional marketing strategy to capture market opportunities and deliver...


  • Singapore CASIO SINGAPORE PTE LTD Full time

    **Responsibilities**: - Lead the PR planning and collaboration projects to facilitate the brand standardization - Develop and oversee new content strategies whilst curating and maintaining monthly content calendar for social media in Singapore - Plan regional PR activities working with our local marketing teams and key media partners across South East Asia...