Lead/senior Lead, Local Marketing

2 weeks ago


Singapore Singapore Institute of Management Full time

Strategise, plan and oversee comprehensive marketing plans with emphasis on lead generation including, but not limited to, events and university partners marketing for all assigned markets
- Lead the team in the development of key marketing messages and the identification of marketing channels for university partners and markets
- Identify and cultivate strategic working relationships and partnerships with key stakeholders (internally and externally)
- Strategise and supervise the marketing plans for the effective launch of new programmes
- Adopt a data-driven approach to marketing, monitor the effectiveness of marketing campaigns against key performance indicators
- Oversee the development and management of advertisements and marketing collaterals for university partners and assigned markets
- Oversee the marketing budget, and provide management updates and reports
- Guide and mentor the marketing team

**JOB REQUIREMENTS**
- Degree in marketing, communications or business with at least 12 years of relevant work experience, with last 8 years managing a team
- Knowledge of the higher education industry with prior experience in running events and projects
- Prior experience in marketing and advertising is a must
- Proven record in defining marketing strategies, including the development, execution and success measurement of initiatives
- Ability to work to challenging deadlines in a fast-paced environment
- Excellent analytical, interpersonal, organisational and people management skills
- Resourceful and meticulous with an eye for details
- Results-oriented with multi-tasking capabilities
- Strong communicator with excellent written and verbal communication skills
- Good leadership and managerial skills


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