Lead/senior Lead, Local Marketing
2 weeks ago
Strategise, plan and oversee comprehensive marketing plans with emphasis on lead generation including, but not limited to, events and university partners marketing for all assigned markets
- Lead the team in the development of key marketing messages and the identification of marketing channels for university partners and markets
- Identify and cultivate strategic working relationships and partnerships with key stakeholders (internally and externally)
- Strategise and supervise the marketing plans for the effective launch of new programmes
- Adopt a data-driven approach to marketing, monitor the effectiveness of marketing campaigns against key performance indicators
- Oversee the development and management of advertisements and marketing collaterals for university partners and assigned markets
- Oversee the marketing budget, and provide management updates and reports
- Guide and mentor the marketing team
**JOB REQUIREMENTS**
- Degree in marketing, communications or business with at least 12 years of relevant work experience, with last 8 years managing a team
- Knowledge of the higher education industry with prior experience in running events and projects
- Prior experience in marketing and advertising is a must
- Proven record in defining marketing strategies, including the development, execution and success measurement of initiatives
- Ability to work to challenging deadlines in a fast-paced environment
- Excellent analytical, interpersonal, organisational and people management skills
- Resourceful and meticulous with an eye for details
- Results-oriented with multi-tasking capabilities
- Strong communicator with excellent written and verbal communication skills
- Good leadership and managerial skills
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