Social Media Campaigns

6 days ago

Singapore NLB National Library Board Full time

[What the role is]

You will be working on social media campaigns and production projects as an intern under Digital Experience (DE).

[What you will be working on]
- Research on social media trends specific to ALG platforms, identify audience interest, develop case studies and present proposals that contribute to engagement and growth of social media channels.
- Propose and develop various campaigns and original/curated historical, cultural, literary and lifestyle content for ALG's social media platforms.
- Conceptualise short video content that will engage audiences.
- Undertake simple graphic design, collaborate with creative media design and video & editorial intern to generate production concepts for marketing and social media visuals and videos.
- Produce engaging social media content by developing media and copywriting in line with approved campaigns, current content pillars, and NLB institutional guidelines.
- Assist with audience engagement for social media campaigns.
- Assist with on-the-ground engagement and outreach, i.e. recording programmes and events, interviewing patrons/participants, gathering insights with stakeholders for social media content.
- Demonstrate organised approach in day-to-day work, i.e. planning, production and timely execution of work.
- Receptive to feedback further refine work processes.
- Learning and adapting to workflows set in place within the team to ensure efficient execution of deliverables.

[What we are looking for]
- Students from Mass Communication, Communication Management Marketing, Advertising, Business Management or New-Media, Journalism, English Literature, Digital Media Production or Digital Content Creation/Production related courses are preferred.
- Strong proficiency in English
- Strong copywriting, presentation, creative content writing, and communication skills
- Digital savvy with strong creative streak
- Experience in content creation and design/video editing (i.e. Adobe Creative Cloud/Suite) advantageous
- Familiarity with literary/arts/history advantageous

Duration: min 3 months

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