Social Media Campaign

1 week ago

Singapore BW SG TECHNOLOGY PTE. LTD. Full time

**Responsibilities**:

- Build, execute, and scale social campaigns across all our social media channels - including but not limited to: Twitter, YouTube, Tiktok, LinkedIn, Instagram, and continuously innovate on opportunities for platform expansion to further reach various crypto audiences globally.
- Coordinate the execution of campaigns with social media managers to boost the growth needs of each social media platform.
- Work cross-functionally across broader cross-department teams to execute campaigns, driving excitement for key products & activities of Bitget and building brand awareness.
- Work closely with the global social media team to develop creative copywrite on cryptocurrency and brand messaging.
- Explore relevant trends, festivals & events to build social media campaigns. Create a campaign calendar, and input creative ideas aligned to meet crypto social media platform’s growth objectives.
- Use social media analytic tools or third-party tools to track the performance and target of campaigns, and make reports on a regular basis

**Requirements**:

- Bachelor’s degree in marketing, communications, or related degree.
- A minimum of 2 years of experience in social media campaigns with in-depth knowledge of the digital media landscape.
- Demonstrated experience using social media management tools to monitor, report and engage (Meltwater, Sprinklr, Similarweb, Twitter Analytics, etc).
- Working knowledge of defining social media calender, strategies, and executing paid social activations. Superior communication and copywrite skills, such as the ability to translate longer-form messages into compelling, digestible, and brand-consistent social content that drives impression & engagement.
- Passionate about emerging social media technologies and creating an innovative, resonating, and authentic brand experience.
- Experience within the crypto industry & being a crypto enthusiast is a must.
- Previous work experience in crypto exchange is preferred.

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