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Social Media
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Our strong open-source community roots (34,000+ stars on GitHub), innovative products and inclusive culture are what draw passionate and dedicated people to our company. Learn more about PingCAP careers and join our team to be at the forefront of innovation and growth.
**Role Overview**:
**Key Responsibilities**:
Social Media Management:
1, Define, execute and regularly iterate PingCAP’s organic social media strategy across platforms, including LinkedIn, Twitter (X), and YouTube.
2, Manage day-to-day social posting, community interaction, and audience engagement while maintaining consistency with brand tone and voice.
3, Identify and leverage industry trends and relevant topics to engage key audiences.
4, Collaborate with internal stakeholders to promote events, product updates, and thought leadership content through social channels.
5, Educates team members on social media best practices and manages social media team member engagement program to increase brand awareness
6, Track social media KPIs, such as engagement, impressions, and follower growth, providing insights to optimize future efforts.
**Campaign Planning & Execution**:
1, Strategize, execute, and optimize a data-driven demand generation campaign strategy to achieve sales goals for an assigned geographic or firmographic defined market segment.
3, Lead the strategy and execution of integrated campaigns to promote webinars, newsletters, events, and content.
4, Work closely with product marketing and content marketing teams to align messaging across channels and ensure consistency.
5, Develop campaign timelines and manage deliverables from kickoff to execution.
**Content Creation & Collaboration**:
2, Collaborate with designers to produce engaging visual content, such as graphics and videos, to support campaigns.
3, Partner with thought leaders and content teams to amplify insights and product expertise through campaigns and social media.
**Performance Tracking & Reporting**:
2, Identify trends, insights, and opportunities for continuous improvement in both social media engagement and campaign outcomes.
**Qualifications**:
3, Excellent written and verbal communication skills, with the ability to create engaging content and compelling messaging.
4, Proven ability to manage multiple projects simultaneously in a fast-paced environment.
6, Experience in campaign performance reporting and data-driven decision-making.
7, Knowledge of open-source technologies, cloud computing, or databases is a plus.
We encourage people from underrepresented groups to apply. Come advance with us In keeping with our values, no employee or applicant will face discrimination/harassment based on: race, color, ancestry, national origin, religion, age, gender, marital domestic partner status, sexual orientation, gender identity, disability status, or veteran status. PingCAP also strives to prevent other, subtler forms of inappropriate behavior (e.g., stereotyping) from ever gaining a foothold in our organization. Whether blatant or hidden, barriers to success have no place at PingCAP.
