
Content Marketing Exec
1 week ago
Writes clear and concise copy for marketing materials for a variety of media including social, print, video, and online & brochures
- Create engaging thought leadership content in the form of social media posts and newsletters that is accurate, well-researched and attractive
- Undertake content marketing initiatives to achieve business targets
- Develop editorial calendar tasks and ensure deadlines are met
- Deliver engaging content on a regular basis and inspire audiences
- Optimize content considering SEO and Google Analytics
- Analyze web traffic metrics
- Share content through various channels, ensuring strong web presence
- Receive customer feedback and generate ideas to increase customer engagement
- Perform research on current benchmark trends and audience preferences
- Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news)
- Monitor SEO and web traffic metrics
- Collaborate with other teams, like marketing, sales and customer service to ensure brand consistency
- Communicate with followers, respond to queries in a timely manner and monitor customer reviews
- Oversee social media accounts' design (e.g. Facebook timeline cover, profile pictures and blog layout)
- Suggest and implement new features to develop brand awareness, like promotions and competitions
- Supports webinars and customer pitches
**Requirements**:
- Minimum Diploma in business-related fields
- Min 1 year of working experience in a PR, marketing, business development, agency, partnerships, or corporate communications role
- Proficient in Microsoft Excel and Powerpoint
- Basic knowledge of Adobe Photoshop/Illustrator
- Meticulous and has an eye for detail
- A team player (to liaise with internal stakeholders)
- Takes ownership of allocated tasks
- Editorial mindset with an ability to predict audience preferences
- Hands-on experience with SEO and web traffic metrics
- Have a good understanding of social media platforms, in particular, LinkedIn**Benefits**:
Other Information
- 5 days work week - 8.30am to 5.45pm
- 14 & 16 Jalan Mesin - Macpherson - Nearest MRT ; Tai Seng
- (Bus Number to reach : 8, 62, 90, 151)
How to apply
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