Content Marketing Specialist

2 days ago

Jurong East, Singapore Digify Full time

**Who We Are**

Digify is a cloud-based document security and data room software that allows customers to control, protect and track important documents after sharing them. Companies use Digify to protect confidential information for fundraising and due diligence, secure intellectual property, and protect sensitive communications.

Digify is used in 138 countries today. We have more than 350,000 users worldwide.

**The Role**

**What You’ll Be Doing**
- Develop a deep understanding of Digify's product, customers, target industries, and competitors.
- Develop a content marketing strategy to improve organic search engine rankings for specific keywords.
- Develop content outlines, and work with external writers to create relevant and useful content for our prospects
- Optimize content using SEO strategies and Google Analytics.
- Promote content on multiple channels to drive more relevant web visitors.
- Ensure high domain authority by increasing backlinks, e.g. by using different channels like social media/Quora.
- Develop content magnets to convert visitors into leads.
- Write case studies featuring Digify customers.
- Analyze web traffic metrics and provide recommendations/improvements.
- Manage Digify's social media presence.

**Requirements**:

- Bachelor's degree in marketing, mass communications, or journalism.
- Excellent communication and writing skills in English.
- At least 3 years of professional experience in content marketing or journalism with a strong track record.
- Results-oriented. Desire to meet target lead generation goals and objectives.
- Ability to understand technical concepts and communicate concisely, accurately and simply.
- A strong understanding of the marketing funnel.
- Excellent project management skills and attention to detail.
- Editorial experience in developing article outlines and reviewing articles preferred.
- Experience in content promotion and backlink building preferred.

Learn more about Digify by visiting our website.

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