Regional Strategy Director

**Job Title**:Regional** **Strategy Director

**Location**: Singapore

**A LITTLE BIT ABOUT THE ROLE**:
The Regional Strategy Director will act as the vanguard of creative thinking and will be a well-rounded data practitioner. He / she will plan and lead strategic online & offline campaigns and production projects across the client's Asia markets.

**WHAT YOU WILL BE DOING**:

- To acquire a deep understanding of the client's audience insights, perform market research when needed, analyse past campaigns, trends in other categories, economic and political external influences.
- Identify gaps in current funnel of data, insights and performance of marketing initiatives, and help bridge them.
- Lead go-to-market planning, integrated campaign development, brand and brand ecosystem planning and development for the client.
- Be responsible for all creative deliverables needed to promote the client's brand, products, agents, initiatives/events and services. This can include - strategic campaign planning with media spends, tactical campaigns with no media spends, any internal and external comms.
- Provide strategic support for all campaign creative and production requirements for the client's Asia markets, including - Hong Kong, Singapore, Indonesia, Philippines, Malaysia, Vietnam, Japan, China, Cambodia, Myanmar.
- Lead development of creative test planning and co-ordinate with other agency teams (data, analytics, media) to ensure sound execution and measurement of test plans.
- Review results of marketing initiatives, provide further insight and recommendations to improve performance.
- Be up-to-date on current marketing trends, new tech solutions and tools, and translate them into new marketing initiatives for the client.
- Translate marketing initiative ideas into creative briefs for the Creative team and work with them to create and execute.

**WHAT YOU WILL NEED TO BE GREAT IN THIS ROLE**:
**Knowledge & Skills Required**:

- Experience in a regional capacity within a similar environment, i.e., ad agency or digital agency, strategy consulting firm, etc.
- Experience in working with insurance brands.
- Proven track record of ideating and executing data-led marketing - particularly digital and social campaigns with media spends - in previous roles for multiple markets.
- Excellent client management skills with the ability to proactively discuss project related matters with the client, addressing client queries effectively.
- Experience with both offline & online campaigns and assets including but not limited to - digital, social, OOH, video production management, direct to customer & experiential programs, point-of-sale, B2B materials, collateral, social, multimedia, internal employee communications and programs, internal assets, etc_._
- Stay up to date with trends in marketing technology, digital media, social media platforms, content strategy and development, paid media and analytics.
- Proven ability to discern useful insight from large amounts of data.
- Excellent written and verbal communication skills with strong presentation abilities.
- Strong listening skills and the ability to be open to new ideas from team members, coworkers, industry sources and clients.
- Ability to oversee and lead several projects at once.
- A source of innovation, passion and creative vision

**Personal attributes**:

- Self-motivated, working with little supervision.
- Collaborative team player, open minded - non-political.
- Proven ability to communicate and liaise with both senior and junior - mid levels in the business.
- Discrete about all confidential and personal information.
- Driven, proactive, helpful, and enthusiastic team player.

**A LITTLE BIT ABOUT US**:
OLIVER provides clients with dedicated agencies. We do this because we believe the traditional agency model is not fit for the speed of modern marketing. Businesses want, and rightly demand, the same quality of strategic and creative thinking the traditional agency provides, but at a speed that befits how they now work.

The traditional agency outside-in model means that huge quantities of time are wasted in the back and forth and linear processes between agencies and clients. OLIVER agencies come to the client, live inside their office and solve their problems collaboratively.

OLIVER agencies are strategic and creative, whilst being agile and adaptive. They cover the full range of integrated marketing, but at the speed that businesses now demand. We allow our clients to work in real time. Creating better work, at pace.

**OUR VALUES AND HOW TO LIVE THEM**:
**Ambition** - you look for opportunities to deliver greater value to those around you.

**Imagination** - you identify a range of solutions to problems.

**Inclusion - **to be actively pro-inclusive and anti-racist across our community, clients and creations.

**Inspiration** - you lead by example and encourage others to do the same.

**Learning **- you have excellent listening skills that helps you to learn f