Regional Insights Researcher

Position Summary

As an Insights Researcher, you will take charge of market sensing, identifying key consumer macro trends, sizing markets, and analysing competitor products and strategies for the Digital Appliance (DA) category. You will also be responsible for conducting in-depth research and analysis on consumer behaviour, market trends, and competitive landscapes. Upon confirmation of the project, the Insights Researcher sees the project through from start to end, leading in the research phase and participating in the ideation sessions (if required), contributing to the full project cycle. By collaborating closely with cross-functional teams, you will provide strategic recommendations that inform business decisions, drive growth, and optimize market positioning.

Role and Responsibilities

Market Sensing & Competitive Analysis:
- Market Sizing: Lead efforts to generate accurate market sizing models, identifying growth opportunities across different geographic regions and product segments.- Competitor Analysis: Analyse competitor product ranges, pricing strategies, distribution channels, and marketing tactics to uncover competitive advantages and gaps.- Consumer Macro Trends: Identify Macro Trends _(i.e. including population / cultural / life habits / living environment)_ and analyse their potential impact on our business strategy and product development.- Industry Tracking: Track emerging industry shifts, technological innovations, and new entrants to predict future market dynamics.

Consumer Research & Market Insights:
- Consumer Research: Design, conduct and oversee thorough primary and secondary research, with the goal of developing opportunities that feed into recommendations and new ideas _(i.e. Product, business, go-to-market)_ for project stakeholders.
- Regional Fieldwork Experience: Experience in conducting field research AND managing fieldwork with various countries in the region is required to support in regional (Southeast Asia & Oceania) user and lifestyle research, in line with global strategy and local context.
- Quantitative and Qualitative Research Knowledge: Able to leverage different qualitative and quantitative methodologies to uncover key insights, to inspire and inform product innovation across Samsung's portfolio.
- Research Design: Design, lead and oversee the full research cycle for both exploratory and evaluative research across the various innovation projects; including but not limited to alignment on research objectives, discussion guide building, in-person moderation in English-speaking markets, synthesis and consolidation of final report.
- Qualitative Research Moderation: Competent moderator in different settings, from in-depth interviews, focus group discussions, usability testing, ethnographic / contextual inquiries. Moderation in English is required and in a second language preferable.
- Champion for Consumer Focus: Be a champion for insights and consumer focus within the research process and organization, working with cross-functional team members both internally and externally in a collaborative way.
- Insights Workshopping: The researcher is required to lead and support in research-to-idea workshops, preparing and scaffolding insights and workshop materials to bring stakeholders and participants through the workshop process.

Skills and Qualifications
- Bachelor Degree or equivalent; major in Psychology, Anthropology, Sociology, Behavioural Science, Economics, Statistics, Applied Design or related human-centred field is preferred
- Minimum of 8 years of experience in consulting or consumer research, experience in a multinational or global business environment is a plus.
- Proven expertise in market sensing, competitive analysis, and identifying consumer macro trends.
- Strong experience in generating market size forecasts and analysing competitor portfolios.
- Deep understanding and hands-on experience across wide range of research methods including ethnography, in-depth interviews, surveys, usability testing, A/B testing.
- Preference for qualitative specialist with actual fieldwork and moderation experience in the region, with understanding of how quantitative research can fill in the gaps.
- Experienced in full research lifecycle, with ability to scope, design, and adapt research approaches.
- Ability to analyse, prioritize and communicate market and user-research insights into compelling stories that support concept explorations, directions and presentation.
- Work collaboratively and manage stakeholders at various levels in different locations to discuss, influence and align on project scope and required outcome.
- Ad hoc travel (typically Korea and within Southeast Asia & Oceania) may be expected when required.
- Agency / consulting background preferred; with experience in product / service / consumer experience research. Please note that this is not a brand / communications innovations role.