
Product Marketing Specialist
1 week ago
Explore your next opportunity at a Fortune Global 500 organization. Envision innovative possibilities, experience our rewarding culture, and work with talented teams that help you become better every day. We know what it takes to lead UPS into tomorrow—people with a unique combination of skill + passion. If you have the qualities and drive to lead yourself or teams, there are roles ready to cultivate your skills and take you to the next level.
We are seeking a highly motivated and analytical **Product Marketing Specialist** to join our growing team. This role will be instrumental in driving product success through the lifecycle —from ideation to launch and post-launch optimization. The Analyst will act as a strategic connector between cross-functional teams, ensuring our products meet evolving market demands, align with company goals, and consistently deliver value to customers.
**Responsibilities**:
- Manage the end-to-end product lifecycle, from concept development to launch and post-launch performance.
- Conduct in-depth market research, customer segmentation, and competitive analysis to support strategic product decisions.
- Deliver actionable insights that shape product strategy and ensure strong product-market fit.
- Collaborate closely with product, sales, marketing, and operations teams to ensure alignment on product objectives and go-to-market (GTM) execution.
- Enhance product positioning and messaging to drive adoption and commercial success.
- Monitor and analyze product performance metrics, identify areas for enhancement, and recommend data-driven improvements.
- Collect and synthesize customer feedback to inform product refinements that boost satisfaction, retention, and loyalty
- Support brokerage-related processes, ensuring regulatory compliance and mitigating risk in an evolving trade environment.
**Job Requirements**:
- Possess at least a Bachelor’s degree in Marketing, Supply Chain, Business, Economics, or related field.
- 2+ years of experience in product marketing, product management, or business analysis (experience in logistics or e-commerce is a plus).
- Display strong analytical and research skills with the ability to translate data into strategic insights.
- Proven experience with market analysis, competitive intelligence, and GTM planning.
- Excellent communication, collaboration, and stakeholder management skills.
**Employee Type**:
Permanent
UPS is committed to providing a workplace free of discrimination, harassment, and retaliation.
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