Product Marketing Specialist

1 week ago


Singapore Maker Lab Full time

Grounded in a talent-centric mindset, Maker Lab is a marketing agency designed to build decentralised technology-led agency teams, rooted in collaboration with clients from the ground up. Maker Lab’s cross-functional teams of multidisciplinary specialists are embedded into client teams across digital marketing competencies — from measurement & analytics to content production.

**Product Marketing Specialist**

As a Product Marketing Specialist, you will shape the strategy and direction of key products for our Technology client, driving their growth and success. From positioning and competitive analysis to launch strategy and campaign coordination, you will define the product's voice and build a loyal consumer base, collaborating closely with cross-functional teams.

Your role will involve coordinating marketing campaigns, supporting external partners, and executing strategies across various channels. With your expertise in shaping the vision and creating compelling content, you will contribute to the product's success by identifying effective channels and driving integrated marketing efforts. This is an opportunity to significantly impact the growth and success of the products you work with.

Role:

- Research and synthesise technology trends, competitive insights, and user feedback to identify new product opportunities.
- Collaborate and coordinate with cross-functional teams, including country teams, product managers, and researchers, to define product roadmap and strategy.
- Lead strategic projects and initiatives to drive business growth and increase usage, engagement, and product adoption.
- Analyse and track data for acquisition and retention funnels, develop measurement plans and perform growth marketing analyses.
- Coordinate and manage paid and growth marketing campaigns, ensuring meticulous attention to detail and liaising between country and global teams.
- Project-manage campaign launches, aligning with creative and media agencies, and collaborating with country teams.
- Track ongoing campaign and project performance and regularly report progress to senior cross-functional stakeholders.
- Conduct business analysis and analytical activities to develop consumer-driven marketing strategies.
- Collaborate with insights and country teams to initiate research studies in local markets.
- Coordinate processes, prepare documentation, and collaborate with diverse teams to execute growth activations and experiments.
- Manage product launches in collaboration with the global team, including tracking launch timelines, updating launch documents, and coordinating with country teams.
- Analyse growth data and provide growth strategy recommendations.

You:

- Bachelor's degree or equivalent practical experience, with 3+ years of work experience in growth marketing, brand marketing, advertising, project management, product marketing, consulting, or equivalent fields.
- Experience in tech industry roles and/or start-ups is a plus.
- Demonstrated record of analytical success, with a capacity for developing and understanding strategy.
- Able to work through ambiguity and strong problem-solving skills.
- Effective leadership and project management skills to manage complex projects with multiple stakeholders and priorities.
- Strong analytical and data analysis skills, with fluency in SQL.
- Demonstrated ability to analyse and distil data into actionable insights and drive relevant product improvements.
- Strong ability to lead through influence at all levels, engage in debates and storytelling, and collaborate effectively across functions and geographies.
- Exceptional verbal and written English communications and presentation skills and, ideally, fluent in another Asian language to support the projects across JAPAC.



  • Singapore AXIOM MARKETING Full time

    Marketing Campaigns Specialist RoleWe are seeking a talented Marketing Executive to help us achieve our business goals by executing successful marketing campaigns in Singapore.ResponsibilitiesExecute marketing campaigns that promote our products or services to existing and potential customers.Develop and implement effective promotion strategies in...


  • Singapore Polaris Marketing Full time

    This is an on-site Sales and Marketing Specialist role located in Singapore. As a Sales and Marketing Specialist, you will be responsible for day-to-day tasks related to communication, customer service, sales, training, and sales management. Your primary focus will be on driving sales, developing customer relationships, providing training and support, and...

  • Product Specialist

    2 days ago


    Singapore MEDQUEST MARKETING PTE LTD Full time

    Roles & ResponsibilitiesThe Product Specialist will be responsible to achieve Sales & GP target set for businesses through:1. Sales DevelopmentEstablish sound understanding of market (customers, competition, new technology, etc.) and key trends Analyze, set clear objectives and develop strategies to drive market penetration and growth Actively...

  • Product Specialist

    21 hours ago


    Singapore MEDQUEST MARKETING PTE LTD Full time

    Roles & ResponsibilitiesThe Product Specialist will be responsible to achieve Sales & GP target set for businesses through:1. Sales DevelopmentEstablish sound understanding of market (customers, competition, new technology, etc.) and key trends Analyze, set clear objectives and develop strategies to drive market penetration and growth Actively...


  • Singapore THE BUST SPECIALIST PTE. LTD. Full time

    Job Summary:The BUST Specialist PTE. LTD. is seeking a highly skilled Marketing Communications Specialist to join our team. As a key member of our marketing department, you will be responsible for developing and executing offline, online, and social marketing plans that drive business growth.Main Responsibilities:Support the development and execution of...


  • Singapore Monopole Pte Ltd Full time

    Product Marketing SpecialistThe Product Marketing Specialist will work with the sales and marketing team to deliver promotional events and develop new types of promotional activities. This includes analyzing market trends and supporting new product development to meet those trends. The role also involves maintaining a deep understanding of customers,...


  • Singapore Razer USA Ltd. Full time

    Product Marketing Specialist (Gaming Headsets)Product Marketing Specialist (Gaming Headsets)Apply locations Singapore time type Full time posted on Posted Today job requisition id JR Joining Razer will place you on a global mission to revolutionize the way the world games. Razer is a place to do great work , offering you the opportunity to make an impact...


  • Singapore Steelcase Full time

    Responsible for achieving the marketing objectives for designated products/programs. Marketing objectives may relate to lifecycle management or new product development from concept phase to market introduction. Assists product manager in developing strategies for product plans. Is a member of all project teams with relation to product/program development or...


  • Singapore ESET ASIA PTE. LTD. Full time

    ESET develops software solutions that deliver instant, comprehensive protection against evolving computer security threats. We pioneered and continue to lead the industry in proactive threat detection. ESET NOD32® Antivirus, our flagship product, consistently achieves the highest accolades in all types of comparative testing and is the foundational product...

  • Product Specialist

    7 days ago


    Central Singapore AMSCO HEALTHCARE MARKETING PTE. LTD. Full time

    We are looking for a competitive and trustworthy Sales Executive to represent the Company's portfolio of medical products in the healthcare industry. Responsibilities include discovering and pursuing new sales prospects, negotiating deals and maintaining customer satisfaction. If you have excellent communication skills and feel comfortable reaching out to...


  • Singapore Logitech Sales & Marketing Full time

    **The Role**: The Trade Marketing Specialist is responsible in driving retail marketing strategies and channel development for Logitech Singapore. **Your Contribution**: Be Yourself. Be Open. Stay Hungry and Humble. Collaborate. Challenge. Decide and just Do. These are the behaviors you’ll need for success at Logitech. In this role you will: Bridge the...


  • Singapore Oxie Marketing Group Full time

    Marketing Specialist (Junior/ Entry role)Interested in building a career in Sales and Marketing? Here at Oxie Marketing Group, we recognize that Sales and Marketing are crucial for the development of any industry and company. Understanding that reaching out to people is at the forefront of the business, our strategic face-to-face campaigns allow our clients...


  • Singapore Oxie Marketing Group Full time

    Marketing Specialist (Junior/Entry role)Direct message the job poster from Oxie Marketing Group. Interested in building a career in Sales and Marketing? Here at Oxie Marketing Group, we recognize that Sales and Marketing is ubiquitous around the world, playing a crucial role in the development of any industry and company. Understanding that reaching out to...


  • Central Singapore FY Organisation Full time

    **Job Title: Product Marketing Specialist** **Location: Central, Singapore** - Come and join us on our journey to transform the business._ **Responsibilities**: - Craft messages and value propositions to connect with target audiences and set our products apart in the market. - Develop marketing materials like product presentations, datasheets, case...


  • Singapore Hays Full time

    **Your new company** My client is a Global leader in the Tech Hardware space with over 15,000 employees worldwide and ranked as one of Fortune's World's Most Admired Companies. **Your new role** As a Product Marketing Specialist, you will be responsible to: - Develop strategic GTM plan to drive sales and increase market share - Conduct market research,...

  • Product Sales

    1 week ago


    Singapore HAPPINESS INITIATIVE PTE. LTD. Full time

    **ORGANISATION OVERVIEW**: Happiness Initiative is a social enterprise that focuses on making well-being accessible to everyone. Apart from programmes and events, we also develop several well-being tools and resources to help people improve their well-being. Our company is growing, and we are seeking a Product Sales Specialist to join our team. **JOB...


  • Singapore NETFLIX PTE. LTD. Full time

    The Marketing Production Specialist - APAC works closely with cross-functional partners to ensure a regular flow of information between all parties involved, sharing updates on project timelines and escalating any anticipated production issues. This includes being the main operational partner for regional ops teams in LATAM, EMEA and UCAN, and close...


  • Singapore PERSONNEL LINK JOBHUB PTE. LTD. Full time

    **Job Description:** We are seeking a highly motivated and results-driven Product Marketing Specialist to join our team at PERSONNEL LINK JOBHUB PTE. LTD. About the Role:The ideal candidate will be responsible for assisting in the planning and execution of business units' specific marketing plans, ensuring timely briefing, production, and execution of all...


  • Singapore FLOORRICH GLOBAL PTE. LTD. Full time

    Position Overview: We are seeking a dynamic and creative Product Marketing Specialist with a background in architecture to join our innovative marketing team. Whether you are a recent graduate with a passion for marketing or an experienced architect seeking a new challenge and career change, this role offers a unique opportunity to blend your architectural...


  • Singapore H2 GAMES PTE. LTD. Full time

    We are seeking a motivated and innovative Product Marketing Specialist to drive product growth through strategic advertising, data analysis, and collaborative teamwork. This role demands in-depth experience with major advertising platforms like Facebook, Google, Unity, and others, as well as the ability to work closely with design and R&D teams to achieve...