
Product Marketing Specialist
2 weeks ago
**Job Title: Product Marketing Specialist**
**Location: Central, Singapore**
- Come and join us on our journey to transform the business._
**Responsibilities**:
- Craft messages and value propositions to connect with target audiences and set our products apart in the market.
- Develop marketing materials like product presentations, datasheets, case studies, and website content to aid product launches and marketing efforts.
- Work with product development to grasp features, benefits, and target uses, and transform technical details into effective marketing messages.
- Plan and carry out product launches, coordinating teams, measuring performance.
- Create and oversee marketing campaigns to generate leads, nurture prospects, and boost sales opportunities.
- Gather market research to understand customer needs, preferences, and trends to shape product marketing strategies.
- Analyze marketing data to measure effectiveness and optimize strategies.
- Keep informed about industry trends, competition, and new technologies to spot market opportunities and challenges.
**Requirements**:
- Bachelor's degree in Marketing, Business Administration, or related field.
- Minimum 2 years of proven product marketing experience.
- Deep knowledge of marketing principles, strategies, and tactics.
- Skilled in creating engaging marketing content with strong written and verbal communication abilities.
- Possess strong analytical skills to interpret data for marketing decisions.
- Thrive in fast-paced environments, handling multiple projects at once effectively.
- Proficient in marketing automation tools, CRM software, and Microsoft Office suite.
**Job Types**: Full-time, Permanent
Pay: $2,970.04 - $5,000.00 per month
**Benefits**:
- Dental insurance
- Health insurance
- Professional development
Schedule:
- Monday to Friday
Supplemental pay types:
- Performance bonus
Work Location: In person
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