Regional Marketing Executive

2 weeks ago


Singapore MASON & CO PTE. LTD. Full time

Regional Marketing Executive
- Work with marketing team to plan, develop and implement effective marketing communication campaigns, creative development and marketing strategies for the market
- Good understanding of digital funnel, and how to run effective online-to-offline campaigns
- Strong interest in automotive / F&B industry
- Coordinate campaigns & events, including being on-site to oversee key marketing events
- Periodic sales and marketing performance review and formulate on-going marketing plans
- Understand and keep abreast of country media landscape and sharing of best practices whenever applicable
- Evaluate success of executed marketing activities using KPI measuring tools such as Google Analytics & Facebook ad library
- Skills required: Facebook Insights, Google Analytics, Adobe Photoshop, photography, video editing, and social media campaigns

Senior Regional Marketing Executive
- Work with selected markets and local marketing teams to plan, develop and implement effective marketing communication campaigns, creative development and marketing strategies for each market
- Strong understanding of digital funnel, and how to run effective online-to-offline campaigns with understanding of conversion metrics
- Strong interest in automotive industry, prior experience is a bonus
- Coordinate campaigns & events, including being on-site to oversee key events
- Periodic sales and marketing performance review and formulate on-going marketing and media plans
- Understand and keep abreast of specific markets’ media landscape and sharing of best practices whenever applicable
- Evaluate success of executed marketing activities using measuring tools such as Google Analytics, Facebook and business related KPIs
- Skills required: Facebook Insights, Google Analytics and copywriting
- Meticulous with strong sense in project management



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