
Digital Marketing Executive
3 days ago
**What Youll Do**:
- Social Media Strategy & Content Creation Create engaging posts, videos and stories in Instagram, Facebook, TikTok & more
- Content Production & Event Support Create compelling written and video content to amplify campaigns and support brand visibility before, during and after events
- Event Marketing & Support Plan and support beauty events with buzz-worthy content, live engagement, and post-event highlights to extend brand presence
- Analytics & Reporting Track, analyze, and report on digital performance to refine strategies and maximize campaign results
- Paid Media & Advertising Assist in creation and optimizing paid ad campaigns to drive visibility, engagement and ROI
- Collaboration & Coordination Work with the wider marketing team to deliver and keep our brand identity and values consistent across all channels
**What Were Looking For**:
- Diploma/Degree in Marketing, Communications, Graphic Design or related field
- 1+ year of digital marketing experience (preferably in beauty/skincare)
- Strong understanding of brand identity with the ability to create content that aligns with these standards
- Proficient in Canva, Adobe Creative Suite, Final Cut Pro or similar content creation tools
- Confident in producing and editing high-quality video content for TikTok, Instagram Reels and YouTube Shorts
- Excellent written and verbal communication skills with a keen eye for detail and creative storytelling
- Knowledge of SEO, online branding and content marketing strategies
- Familiar with social media analytics and paid ads (Facebook/Instagram) will be added advantage
- Event support, photography & videography, influencer collaborations experience
**Other Information**:
- 5 days work week, Mon to Fri, 9.00am to 6.00pm
- Office directly connected to Paya Lebar MRT (Paya Lebar Square Office Tower)
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