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Head of Brand Communications

2 weeks ago

Singapore THE SMART LOCAL PTE. LTD. Full time

**About TSL**:
TSL Media is the leading new media group in Singapore and we have grown to a company size of over 180 employees. Our brands under us include TheSmartLocal, ZULA, MS News and Eatbook. We won Mumbrella's Asia Media Brand of the Year, edging out some billion-dollar companies. We're now at the stage where we're rapidly expanding.

TSL is built on an energetic and collaborative work culture. We operate on hybrid work arrangements in a bid to aid employees balance work life and personal life.

Here's a video that gives you a glimpse into our office culture:
**What you will do**:
As the head of TSL Media Group's corporate brand, you are responsible for defining our brand direction to meet the firm's strategic objectives.

Your duties include:

- Revamp all corporate assets (Linkedin, corporate websites, etc.)
- Development of brand strategy and roadmap in line with our corporate agenda
- Develop strategic relationships across regional stakeholders
- Ownership of all external communication, including publications, speeches, and award nomination materials
- Identify and participate in impactful events and awards
- Facilitate media interviews to ensure positive representation of the company's key messages
- Support internal communication

You will be part of TSL's CEO office and receive guidance and direction from the TSL senior leadership team.

**What you should have**:
You will have 6-10 years of relevant experience and the ability to meet each of the following criteria below:

- A track record of building a known brand in a startup, technology or media space
- Structured thinker with a problem-solving ability and strong attention to detail
- Excellent interpersonal skills and ability to establish relationships with stakeholders a
- An independent worker who is a strategic thinker and effective communicator
- Self-starter with good people skills; is comfortable with a dynamic pace and manages multiple projects concurrently.
- Strong writing skills, with the ability to adapt to a variety of styles required from corporate materials to lifestyle marketing collateral.
- Strong knowledge of the local media landscape, with an extensive media contact list within the region