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Marketing and Brand Strategist Apac

3 weeks ago

Singapore FRP PRODUCTS CO., PTE. LTD. Full time

**_Roles & Responsibilities
- **

**Who We Are**:
Altrad Services is a globalmulti-services provider working in partnership with our clients to build, protect and extend the life of their assets.

Through our highly skilled workforce, we offer a wide range of solutions from construction through to operations and into decommissioning covering Access, Fabric Maintenance, Fabrication, SMP, E&I, Inspection, Industrial Cleaning, Structural Remediation, Asbestos Management, Training and Assessment for the Energy, Minerals, Infrastructure and Defence sectors.

We deliver complete and innovative solutions, to the required safety, quality and reliability levels whilst providing a safe working environment for all stakeholders. More information can be found at:
**What We Do**:
We deliver the highest standards in asset protection, from construction through to operations and into decommissioning.

Through our highly skilled workforce, we deliver mechanical services, specialist protective coatings, insulation, asbestos management, access solutions and industrial cleaning. We are here to understand and safely exceed the expectations of our clients.

**Global Strategic Vision**:
Our strategic ambition is to become an undisputed leader in multi-services, to remain our customers’ essential partner, and to provide them with a complete and integrated offer guaranteeing ever-greater safety, simplicity and reliability to enable them to successfully meet their own challenges.

**Mohed Altrad **_Founder & President**Key Figures**:
Globally:Founding Date; 1985 - 50,000 Employees - €3.4b Annual Revenue, 50+ Countries - and growing

Locally in Singapore: 1,500 Employees - $80m Annual Revenue

**Altrad Services Asia Pacific**:
The Asia Pacific region, under the leadership of the Singapore based Regional CEO Asia Pacific, currently covers operations in Australia, China, Philippines, PNG, Russia, Singapore, Thailand, Indonesia and Malaysia. The business offers numerous services across Scaffolding, Insulation, Protective Coatings, Rope Access, Industrial Cleaning and Mechanical disciplines across Maintenance & Project delivery models.

Regional Strategy - Organic Growth
- Localised Maintenance
- Regional Projects
- Global LNG
- Standardised / Simplified Systems, Processes
- Shared / Collaborative Support Functions

Regional Strategy - External Growth
- Acquisition aspirations with added services

**Altrad Services - Singapore**:
The Altrad group of companies has been active in Singapore since acquiring the Cape, Hertel, Kok Chang and FRP Products brand throughout the years. In this location the local business currently provides multiple services direct to blue chip clients across the Mechanical, Insulation, Scaffolding and Protective Coatings disciplines, and the addition of other core service capabilities is being targeted by this locally growing business. Currently, the business operates from a combined office and workshop premises in Jurong, with various site offices on Client sites from which its 1,500 Employees deliver our daily operations.

**The role**:
This is an excellent opportunity to partner with Altrad at an exciting time, as we continue to grow as a global organisation. This exciting new role requires a seasoned marketing and brand strategist to define the marketing and brand strategic framework and corresponding annual plan to build brand equity and support the companies’ strategic game plan across the Asia Pacific region. In addition, this role requires a senior professional with global experience who is comfortable pioneering and driving change across multiple countries within the Asia Pacific region.- Translating commercial requirements and customer insights into marketing and brand frameworks and strategies
- Driving the brand’s strategic choices, holistic communication plans and brand executions across all media and consumer touchpoints, leveraging data, insights, creativity, and innovation to achieve the desired brand position
- Influencing and contributing to the business-as-usual marketing strategy providing high-level direction to these disciplines
- Managing agency relationships in an end-to-end fashion
- Monitoring and analysis of brand performance, identifying trends, and making recommendations for improvements to the wider business
- Developing and maintaining relationships with key stakeholders to ensure alignment with strategy and company values
- Staying on top of industry trends and emerging technologies to advise clients on best practices

**About you
- Minimum 8-10 years proven track record in developing and executing brand and marketing strategies
- Extensive experience leading strategic programs in the brand space
- Experience developing online brand CX, including new site builds
- Must be comfortable leading and making decisions despite ambiguity and be able to justify those decisions with well-reasoned, customer-centric arguments
- Must be driven, commercially minded and a creative thinker lo