Paid Social Strategist

Multiplier enables companies to employ anyone, anywhere in a few clicks. Our SaaS platform combines the multi-local complexities of hiring & paying employees anywhere in the world, and automates everything. We are passionate about creating a world where people can get a job they love, without having to leave the people they love.

We are an early stage start up with a "Day one" attitude and we are building a team that will make Multiplier the market leader in this space. Everyday is an exciting one at Multiplier right now because we are figuring out a real problem in the market and building a brand new product around it. We are looking for smart and talented people who will add on to our collective energy and share the same excitement in making Multiplier a big deal. We are headquartered in Singapore, but our team is remote

Roles and Responsibilities:

- Generate demand and nurture prospects from awareness to a consideration stage using the display mediums including Facebook, Instagram, Linkedin, YouTube, and Google.
- Understanding audience behavior and creating the proper segmentation to target and re-market contextually.
- Plan & collaborate with the sales team to execute ABM strategies on each segment to acquire dream logos for Multiplier.
- Plan programmatic campaigns with impression estimates within the programmatic platforms
- Build and execute Paid Social Strategies for Mid Market and Enterprise level brands from conceptual planning to tactical recommendations, including flighting, LTV, cost per acquisitions goals, and budgets
- Understand and leverage the different technologies in the stack that can aid better targeting and conversions.
- Writing quirky and intriguing ad copies and translating that into visual ideas. Conceptualize and coordinate with the design team to form your ideas and imagination.
- Analyze and report spending, performance, and campaign effectiveness.
- Ability to create a framework for your thoughts, communicate clearly, and make genuine, compelling pitches
- 3+ years of experience working in ad platforms including Facebook, LinkedIn, Google, and Twitter Ads Managers. Experience with HubSpot and Clearbit is a plus.
- Proven experience managing Paid Ads campaigns globally, understanding differences that you can incorporate in campaign creation and execution.
- Bachelor's degree in Business, Marketing or equivalent work
- You have meticulous attention to detail, are analytical with data-driven skills, and have good written and verbal communication skills.
- Ability to work independently and as part of a team
- You are passionate about digital marketing and advertising and stay up-to-date on paid marketing trends.
- You are eager to learn, work hard and grow in your career.
- You are an active relationship builder who can consistently collaborate with internal and external teams to improve processes and communication workflows.
- You are self-motivated and adaptable and comfortable with a fast-paced environment.

We'd especially love to speak with you if:

- You have experience with in-house paid ads for an HR or Fintech B2B company
- You have experience with conversion and brand awareness campaign goals
- You have worked at a very fast-growing startup
- You have previously successfully worked in a remote & distributed team

What's on Offer?
- Fantastic work culture
- Attractive Salary & Benefits
- A role that offers a breadth of learning opportunities

Equal employment opportunity Multiplier is an equal opportunity employer: we value diversity. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.