Ambassador of Buzz

The Ambassador of Buzz (AOB) is the creative mind (and hands) at lyf. He/she plays a key role in translating lyf’s core values into social experiences for the residents, and building community through partnerships with local influencers, organisations, and businesses. The AOB is responsible for maintaining the property’s social media channels/presence. From managing the marketing channels to curating tie-ups and events, the AOB will enjoy working in a fast-paced, global organisation with key stakeholder relationships both internally and externally.

The roles and responsibilities also include the following:
**1. **Marketing**

a. Coordinate with corporate lyf team in the execution of marketing strategies and plans for lyf properties within the city.

b. Monitor market trends and competitor activities.

c. Plan and execute A&P programs, property launches and corporate events

d. Manage the official social media accounts for the property (e.g. Facebook, Instagram Snapchat, WeChat and relevant platforms in the respective markets)

e. Respond to comments and feedback on social media channels

f. Prepare social media reports and analysis

g. Keep abreast of latest digital marketing trends

**2. **Community Management and Events**

a. Work with lyf guards to host, produce, and execute events that effectively drive awareness and leads for lyf community and locations (including launch events, conference presence/sponsorships, pop-ups, field activations, etc)

b. Create relevant pre and post-event marketing content to generate hype and drive participation for the events, including posters, EDMs, social media posts, articles etc.

c. Build and manage events strategy and creative development, including budgeting, processes, programming, and working with internal and external partners

d. Create a network of partnerships with relevant merchants (e.g. F&B, retail, festivals, art, design, tech, crafts, concerts, sports) to get special rates/preferred access for residents and guests

e. Serve as liaison for community/building-level event leads and manage execution

f. Serve as HQ liaison for special events in the region

g. May need to serve as City liaison for events happening in the city

h. Develop and manage events-related partnership (e.g. F&B, programming, etc)

i. Evaluate post-event ROI, in coordination with lyf Champion and/or Corporate lyf team

j. Curate and plan calendar of promotional events for guests and residents - there should be at least one event at the property every week

k. Budget and curate at least 4 city wide events every year

**Job Requirements**
- Degree with at least 1-year experience in events planning, partnerships curation and social media marketing. OR Diploma with at least 2-3 years in events planning, partnerships curation and social media marketing.
- Supervisory experience/small team management will be good but not a must.
- Marketing and/or events experience preferred
- Highly creative and able to formulate a unique vision for our communities and residents
- Keen attention to detail along with strong organisational and project management skills.
- Familiar with social media marketing, SEO, SEM
- Photo and video editing skills a plus
- Results driven with an ability to execute independently
- Excellent communication, writing and presentation skills, preferably in both English and a local language
- Exceptional organisation skills and multi-tasking skills
- Strong work ethic and entrepreneurial spirit. At lyf, each employee will be given significant responsibility and autonomy. This will mean hard work but will also mean much room for innovation in developing processes and/or programs that could benefit the company and create room for significant personal and career growth.
- Able to work on weekends for lyf community events, if required