
Ambassador of Buzz
5 days ago
The AOB is the creative mind (and hands) at lyf. He/she plays a key role in translating lyf’s core values into social experiences for the residents, and building community through partnerships with local influencers, organisations, and businesses. From engaging the lyf community to curating tie-ups and events, the AOB will enjoy working in a fast-paced, global organisation with key stakeholder relationships both internally and externally.
**The roles and responsibilities also include the following**:
1.
Partnership and Community Management
a. Create a network of partnerships with relevant merchants (e.g. F&B, retail, festivals, art, design, tech, crafts, concerts, sports) to get special rates/preferred access for residents and guests
b. Coordinate with corporate lyf team in the execution of marketing strategies and plans for lyf properties within the city.
c. Monitor market trends and competitor activities.
d. Respond to online reviews in a timely manner
e. Coordinate with corporate lyf team to ensure brand consistency
f. Keep abreast with latest digital marketing trends
2.
Events and Community Engagement
a. Curate and plan calendar of events for guests and residents - there should be at least one event at the property every week
b. Work with lyf guards to host, produce, and execute events that effectively drive awareness and leads for lyf community and locations (including launch events, conference presence/sponsorships, pop-ups, field activations, etc)
c. Work with corporate lyf team to curate relevant pre and post-event marketing content to generate hype and drive participation for the events, including posters, EDMs, social media posts, articles etc.
d. Build and manage events strategy and creative development, including budgeting, processes, programming, and working with internal and external partners
e. Serve as liaison for community/building-level event leads and manage execution
f. May need to serve as HQ liaison for special events in the region or as City liaison for events happening in the city
g. Evaluate post-event ROI, in coordination with lyf Champion and/or Corporate lyf team
h. Budget and curate at least 4 city wide events every year
Job Requirements
- Degree with at least 1-year experience in events planning, partnerships curation. OR Diploma with at least 2-3 years in events planning, partnerships curation.
- Supervisory experience/small team management will be good but not a must.
- Marketing and/or events experience preferred
- Highly creative and able to formulate a unique vision for our communities and residents
- Keen attention to detail along with strong organisational and project management skills.
- Photo and video editing skills a plus
- Results driven with an ability to execute independently
- Excellent communication, writing and presentation skills, preferably in both English and a local language
- Exceptional organisation skills and multi-tasking skills
- Strong work ethic and entrepreneurial spirit. At lyf, each employee will be given significant responsibility and autonomy. This will mean hard work but will also mean much room for innovation in developing processes and/or programs that could benefit the company and create room for significant personal and career growth.
- Able to work on weekends for lyf community events, if required
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