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E-commerce Senior Executive

2 weeks ago

Jurong East, Singapore KSFBEAUTY PTE. LTD. Full time

Strategy Development:

- Collaborate closely with the sales director to formulate and oversee the online retail strategy for Singapore leveraging all channels to drive business growth.
- Assist in developing and executing comprehensive brand and product marketing strategies that align with business goals, focusing on maximizing revenue and customer engagement throughout the customer journey.
- Plan, implement, and refine strategies aimed at attracting and retaining online customers, including customer engagement initiatives, enhancing the eStore's customer journey, and creating compelling content to improve conversion rates.
- Coordinate with cross-functional teams to ensure seamless execution of brand, marketing, and eCommerce initiatives.
- Establish and manage partnerships with Key Opinion Leaders (KOLs), media outlets, brands, and other stakeholders, overseeing partnerships from inception to execution.
- Generate monthly reports analyzing brand and competitor performance, providing actionable insights and identifying growth opportunities.
- Stay updated on industry trends and developments to ensure content remains current, relevant, and innovative.

eCommerce Channel Management:

- Oversee day-to-day operations on the eStore and various marketplaces, including storefront updates, order fulfillment, and resolution of customer inquiries and issues.
- Maintain and update eCommerce content, ensuring accuracy of product listings, pricing, and information across all platforms.
- Plan and execute tactical promotions and campaigns to support key marketing initiatives on eCommerce platforms.
- Develop and manage livestreaming campaigns on platforms like TikTok, fostering relationships with content creators to drive engagement.
- Collaborate with external vendors to troubleshoot issues, optimize user experience, and enhance backend operations.
- Analyze and evaluate product and campaign performances to enhance marketing effectiveness and return on investment (ROI).
- Undertake any other ad-hoc duties as assigned to support business objectives.

Job Requirements:

- Bachelor's degree or diploma in Business, Marketing, or a related field.
- Minimum of 2 years of experience, preferably in the FMCG or beauty industry.
- Proven track record in managing eCommerce platforms such as Shopee, Lazada, and proprietary eStores to drive revenue growth.
- Familiarity with Woodpress for eStore management is advantageous.
- Detail-oriented with strong organizational skills.
- Results-driven, resourceful, and capable of working independently or collaboratively in a fast-paced environment.
- Strong aesthetic sense, with basic skills in wordpress or similar image-editing software preferred.
- Familiarity with social media platforms, paid media tools, and digital analytics tools (e.g., Google Analytics) is a plus.

Pay: $3,000.00 - $5,000.00 per month

Supplemental Pay:

- Commission pay
- Performance bonus

**Education**:

- Postgraduate Diploma/Certificate (preferred)

**Experience**:

- E-Commerce: 2 years (preferred)

Expected Start Date: 01/01/2025