Programmatic Partnerships Manager

1 day ago

Singapore Rakuten Asia Pte Ltd Full time

**Rakuten Americas'** 20+ businesses span e-commerce, digital content, communications and data analytics, bringing the joy of discovery to millions of members around the world. We’ve brought together a unique set of internet services that are changing the way retailers and marketers do business. With businesses such as Rakuten Advertising, Rakuten Rewards and Rakuten Kobo, we can offer marketers the platform and data intelligence to reach consumers at the moment they want to make a purchase. Headquartered in Silicon Valley, our North American businesses provide a customer-centric ecosystem that challenges limits and empowers people, markets and society through innovation. Forbes has recognized Rakuten as one of the world's “Most Innovative Companies” for the past six years. Our team enjoys all the benefits of the tech industry with a family atmosphere that respects different views and nurtures careers. We have the vision and global opportunities to make amazing things happen. In Japanese, Rakuten means “**optimism**.” It means we believe in the future. It’s an understanding that, with the right mindset, we can make the future better by what we do today. So we challenge ourselves to evolve, innovate and experiment, to create a better, happier future for everyone.

**Rakuten Advertising **provides advertising technology and consumer insights to the world’s leading brands and retailers. Working with agencies and brands around the world, Rakuten Advertising unites technology, client strategy and consumer insights to deliver advertising experiences that drive increased brand awareness and marketing performance. With access to Rakuten’s diverse media properties and audiences, combined with an award-winning performance network and proprietary consumer research, Rakuten Advertising creates the right conditions to reach new customers and sustain long-lasting loyalty.

As Programmatic Partnership’s Manager, you will be in a high visibility role that is responsible for maximizing Rakuten’s O&O programmatic revenue through programmatic partnerships and demand optimization in India and the wider APAC region. You will play a key part in creating, maintaining, and sustaining strategic partnership relationships with DSPs, SSPs, networks, exchanges, etc. You will empower partners and their advertisers to work with Rakuten by educating and consulting them on how to leverage our audiences, measurement, and technology to deliver meaningful business outcomes. You will drive strategy and product innovation by collecting detailed market feedback and working closely with various internal teams.

**Key responsibilities include**:

- Responsible for programmatic revenue growth in in India and APAC across Rakuten O&O supply
- Manage and grow programmatic partners to drive higher demand in region
- Provide day-to-day partner support, including but not limited to evaluating new channel or integration upgrades, exploring business opportunities, QBRs. etc
- Identify strategic partnership opportunities and drive programmatic business development
- Oversee contract negotiations and integrations for new partners
- Focus on growth of key programmatic metrics across O&O supply
- maximize fill rate and eCPM
- Establish, activate & optimize curated, always-on and PMP deals with partners and buyers
- Work with internal Rakuten yield teams and SSP partners to maximize yield from PMPs, PG and other sources.
- Report on revenue growth in region monthly
- Work with Ad ops and product marketing to help define features and drive enhancements on the O&O supply and Rakuten platforms.
- Act as liaison between named programmatic partners and key internal stakeholders (legal, marketing, product, finance, etc).
- Articulate and differentiate Rakuten’s programmatic offering in the marketplace
- Be the programmatic expert and evangelist in region, acting as a leader, coach, and advocate of programmatic and being the go-to person for industry trends and insights

**What you'll need**:

- Drive, creativity, and passion about new technologies and media business models
- Sense of urgency and entrepreneurial spirit to grow your region
- Critical thinking and analytics to identify the gaps and build bridges to overcome them
- Ability to multitask, prioritize and deliverPersistence and will to succeed
- Attention to detail and quality

**Skills and qualifications**:

- Bachelors degree or equivalent preferred (in business, mathematics or computer science being a plus)
- Minimum of three years in the online advertising industry (i.e ad serving, programmatic) and with 7+ years in digital sales management/ account management
- Deep understanding of the digital media ecosystem and programmatic trends
- You hold strong relationships across the digital and programmatic community in India and wider APAC region, and are able to raise the profile of Rakuten Advertising amongst key programmatic teams
- Experience working with internal and external teams

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