Marketing Manager, Acquisition
2 weeks ago
**Marketing Manager, Acquisition & Portfolio**
- Central Region
- Management (Marketing & Communications)
- Full time
The Marketing Manager will develop and execute marketing campaigns to drive new fiber broadband acquisitions for Residential and SME markets, working closely with the Senior Manager to drive customer growth and meet revenue targets through high-impact acquisition programs. They will collaborate with internal teams to ensure that marketing objectives align with the goals of other departments. Additionally, they will partner with the Digital Team to develop and monitor metrics and dashboards, aiming to understand industry trends and practices. Identifying data-driven trends and insights from internal and external sources, they will ensure the relevance and market competitiveness of the portfolio. The marketing manager will also measure and report on the performance of all marketing activities, analysing campaign performance through thoughtful and insightful reporting. Furthermore, they will develop a KPI framework and benchmarks to measure the success of campaigns, ensuring continuous improvement.
**Responsibilities**:
- Drives acquisition for Broadband Business for both Residential and SME through effective marketing programs
- Determines and reviews brand strategy together with senior management to ensure business profitability
- Identifies high-opportunity segments and prepares financial cases for profitable areas
- Regularly performs deep dive analysis on sales performance and provides recommendations to grow the business
- Creates opportunities for the integration of both Residential & SME Broadband Businesses in the portfolio and channels
- Provide ideas to adjust product and service offerings to enhance customer experience through insights
- Efficiently manages Advertising & Promotion Budget through activation programs to continuously create brand awareness and drive product acquisition
- Drives end-to-end insights, product readiness, GTM and post-review of programs executed in collaboration with the Digital Team
- Liaises with Retail Sales and Channel partners to ensure smooth implementation of business strategy and develop below-the-line programs to drive acquisitions
- Works closely with different functions (product, usage, local agencies) to orchestrate an established customer journey for new customers
- Develop the right brand communication strategy with the Digital Team to optimize and deliver the maximum business impact
**Requirements**:
- Diploma or Degree in business management, marketing, or a related field
- Minimum of 5 years’ experience in a marketing or brand management position with proven working experience in digital marketing
- Highly creative with experience in identifying target audiences and devising marketing campaigns that engage, inform and motivate
- Experience with business and product development
- Comfortable with building business cases and financial modelling
- Highly creative with excellent analytical abilities
- Outstanding communication and interpersonal skills
Company Reg No.: 201131609D | License No.: 11C4684 | Reg No: R1981282, Samantha Hon
-
Global Acquisition Marketing Director
5 days ago
Singapore TMGM Full timeAbout TMGM TMGM is a global leader in online trading, providing clients with access to CFDs, Crypto, and FX markets through innovative technology and a client-centric approach. With ambitious growth aspirations and a presence across key regions, TMGM is committed to expanding its brand and client base worldwide, leveraging strategic partnerships and a...
-
Global Acquisition Marketing Director
2 days ago
Singapore TMGM Full timeAbout TMGM TMGM is a global leader in online trading, providing clients with access to CFDs, Crypto, and FX markets through innovative technology and a client-centric approach. With ambitious growth aspirations and a presence across key regions, TMGM is committed to expanding its brand and client base worldwide, leveraging strategic partnerships and a...
-
Global Acquisition Marketing Director
2 weeks ago
Singapore TMGM Full time3 weeks ago Be among the first 25 applicants Get AI-powered advice on this job and more exclusive features. About TMGM About TMGM TMGM is a global leader in online trading, providing clients with access to CFDs, Crypto, and FX markets through innovative technology and a client-centric approach. With ambitious growth aspirations and a presence across key...
-
Acquisition Manager
1 week ago
Singapore Glints Singapore Pte Ltd Full timeAbout the Role We’re a team of game developers building our company to achieve this goal - a comforting game of houseplants, healing and practicing kindness. Since soft-launching our company is entering an exciting period of development, we’re looking for an Acquisition Manager to help us scale to millions of players globally! **What makes us...
-
Manager, Acquisitions
4 hours ago
Singapore M&G plc. Full timeAt M&G our purpose is **to help people manage and grow their savings and investments, responsibly**. As a business, we are continuing to take steps towards a sustainable future, delivering better long-term solutions for our customers and clients and identifying new opportunities to make a positive impact for our environment and communities. To help us...
-
Singapore Shopee Full timeDepartment Marketing - LevelEntry Level - LocationSingapore Our Marketing teams conceptualise and implement go-to-market activities to achieve increased usage and visibility. The Regional Marketing team is responsible for in-app campaign planning, product marketing, partnerships and content strategy to drive acquisition and engagement. The Regional Brand...
-
Singapore Shopee Full timeAffiliate Acquisition Associate, Affiliate Marketing Join to apply for the Affiliate Acquisition Associate, Affiliate Marketing role at Shopee About The Team Our Affiliate Acquisition team identifies and onboards top influencers, manages their journey, and optimizes performance to drive results. From refining acquisition strategies to maintaining a strong...
-
Singapore Shopee Full timeAffiliate Acquisition Associate, Affiliate Marketing Join to apply for the Affiliate Acquisition Associate, Affiliate Marketing role at Shopee About The Team Our Affiliate Acquisition team identifies and onboards top influencers, manages their journey, and optimizes performance to drive results. From refining acquisition strategies to maintaining a strong...
-
Singapore TikTok Full timeTikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. SMB Global Business Marketing (GBM) is a fast-growing team that supports this mission by engaging, educating, and enabling small and medium-sized businesses and agencies around the world and helping them unlock the unique power of our platform....
-
Digital Acquisition Manager
1 week ago
Singapore NOVAL SUNKRIS BUSINESS SOLUTIONS PTE LIMITED Full timeJob Description Job Purpose: This role will hold the digital sales volumes goals as well has responsibility to manage financial/ third party operations for various product lines including cards, loans, and bank, etc. The incumbent will work closely with the country Digital Sales and Marketing Team, providing those internal customers with the data, reporting...
