
Head of Marketing
2 weeks ago
**Together with your team you **
- Align the marketing communications’ activities between the Business Area (BA) Marketing
- Communications teams and create synergies by providing central platforms and templates.
- Lead and develop the central Marketing Communications team and functionally lead the BA Heads of Marketing Communications.
- Develop and implement a digital channel strategy for ContiTech (particularly for our Continental Industry website and social media channels).
- Build and develop the information architecture for our Continental Industry website.
- Strategically prepare and define central website content.
- Are responsible for developing BA content templates in cooperation with the BA’s (particularly for our Continental Industry website and social media channels).
- Are responsible for the UX/UI on our Continental Industry website together with our central Brand Manager.
- Develop a targeted SEO strategy and respective BA guidelines together with our Strategic Topic Managers.
- Are responsible for our sector’s social media content strategy and development.
- Are responsible for running performance marketing campaigns on relevant digital channels for the sector.
- Enable our BA’s to run BA related performance marketing campaigns on relevant digital channels.
**Your Qualifications**
University degree in the field of Communications, Marketing or comparable qualification
Several years of experience working within international teams
Experienced in complex matrix organizations
Several years of leadership experience in Marketing and/or Communications
High level of commitment and understanding of different stakeholder communication requirements
Hands-on-Mentality
High level of resilience and the ability to adapt quickly to changing conditions
Quick grasp of new concepts
Ability to build and move within organizational independent networks
High level of competence in complexdigital eco systems(websites, social media, UX/UI, SEO/SEA)
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